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Deloitte Predicts 9% Ecommerce Sales Growth During 2025 Holidays

September 18, 2025 at 09:05 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

The 2025 holiday shopping season is expected to bring steady growth for ecommerce, even as overall retail sales slow down compared to last year. A new forecast from Deloitte shows that online holiday sales between November 2025 and January 2026 could grow between 7% and 9% compared to the same period in 2024. If these projections hold true, ecommerce sales could reach between $305 billion and $310.7 billion. This would continue the trend of online shopping outpacing total retail sales growth year after year.

You can bet that sellers on ecommerce platforms run by companies like Alibaba Group Holding Ltd. (NYSE: BABA) are gearing up to extract maximum benefit from this upcoming shopping…

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