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The Brand Constructors Launches Webinar Series to Help US Contractors Navigate AI and SEO Changes

By: Press Advantage

June 24, 2026 at 17:57 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

METAIRIE, LA - June 24, 2026 - PRESSADVANTAGE -

The Brand Constructors, a specialized contractor marketing agency, has launched a monthly webinar series designed to address critical marketing challenges facing contractors across the United States. The educational initiative will take place on the last Thursday of each month, focusing on emerging marketing trends, SEO transformations, and the impact of artificial intelligence on contractor business growth.

The webinar series comes at a pivotal time when search engine optimization and AI-powered search are fundamentally changing how contractors need to approach their digital marketing strategies. The program aims to bridge the knowledge gap many contractors face when adapting to these technological shifts while providing actionable strategies for generating better leads and securing higher-value projects.

"SEO and AI search represent a seismic shift in how contractors need to position themselves online, yet most construction companies lack the resources or expertise to navigate these changes effectively," said Adrienne Folse, Owner and COO at The Brand Constructors. "Through these webinars, we're democratizing access to proven marketing strategies that have helped our clients achieve an average growth rate of 312 percent over the past two decades."

Hosted by RJ Folse, the webinar series will cover topics ranging from website optimization and lead generation to recruitment marketing and brand positioning. Each session will provide contractors with practical tools and strategies they can implement immediately to improve their marketing effectiveness and business growth.

The inaugural sessions will address pressing industry concerns, including how to attract and retain quality team members in a competitive labor market, optimizing websites for maximum conversions, and understanding the evolving landscape of search engine optimization beyond traditional SEO methods. Future topics will adapt to address emerging challenges and opportunities as the digital marketing landscape continues to evolve.

The Brand Constructors brings twenty years of specialized experience in contractor marketing to the webinar series. The agency has completed over 2,800 projects for contractors across various sectors, including general contractors, construction management firms, home builders, flooring contractors, roofing contractors, and pool contractors. Their comprehensive understanding of the construction industry enables them to deliver marketing insights specifically tailored to contractor needs rather than generic business advice.

The monthly format allows contractors to stay current with marketing trends while maintaining focus on their core business operations. Each webinar will provide actionable takeaways that contractors can implement without extensive marketing backgrounds or dedicated marketing teams.

Registration for the webinars is available through The Brand Constructors' website, with sessions scheduled for the last Thursday of each month. The agency plans to expand the series based on participant feedback and emerging industry needs.

The Brand Constructors specializes in comprehensive marketing services for commercial, residential, and industrial contractors. Their services include website design, digital marketing, search engine optimization, RFQ and SOQ services, and social media management. The agency focuses on helping contractors build stronger digital presences, generate qualified leads, and differentiate themselves in competitive markets. Learn more about us through their extensive portfolio of successful contractor marketing campaigns and case studies.

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For more information about The Brand Constructors, contact the company here:

The Brand Constructors General Contractor Marketing
Adrienne Folse
504-355-4119
a@brandconstructors.com
2313 N. Hullen St.
Suite C
Metairie, LA 70001

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