AUCKLAND, New Zealand - July 16, 2025 - PRLog -- Entrepreneur Connor Berghoffer has launched SureThing, a revolutionary legal technology platform that enables anyone to create legally binding contracts in under two minutes without requiring expensive legal counsel. The innovative app addresses the universal problem of informal business agreements gone wrong, providing instant clarity and legal protection for everyday deals.
"We're witnessing a seismic shift in how people approach legal agreements," said Connor Berghoffer, founder of SureThing.
"Traditional legal services are expensive, time-consuming, and often overkill for simple transactions. SureThing bridges that gap by providing professional-grade legal protection at a fraction of the cost and time."
The global legal services market, valued at over $437 billion, has remained largely unchanged for decades.
SureThing's innovative approach targets the massive underserved segment of small businesses, freelancers, and individuals who need legal protection but cannot justify traditional legal fees for everyday transactions.
The platform's unique value proposition lies in its simplicity and accessibility. Users can create agreements for common scenarios including personal loans between friends and family, freelance service contracts, equipment lending agreements, online marketplace transactions, small business partnerships, and non-disclosure agreements.
SureThing's rapid user adoption stems from several breakthrough features including lightning-fast creation with complete legally binding agreements in under 2 minutes, plain language approach with no legal jargon, digital signatures with secure electronic signing, payment tracking with built-in tools, mobile-first design that's fully responsive, and privacy protection with end-to-end encryption.
Breaking from traditional subscription models, SureThing offers a revolutionary pay-per-agreement structure with free basic agreements at no cost, premium agreements at $5 per agreement with advanced features, and monthly plans at $10 for 10 agreements or $30 for 50 agreements.
"We're not interested in trapping users in expensive subscriptions," Berghoffer explained. "Our pay-per-use model means you only pay when you actually need legal protection."
Early market response has been overwhelmingly positive, with users praising the platform's intuitive design and immediate utility. The app has gained particular traction among freelancers and gig economy workers, small business owners, online marketplace sellers, and individuals conducting personal transactions.
Industry experts predict significant disruption in the legal tech space, with SureThing positioned to capture substantial market share in the growing self-service legal solutions segment. Connor Berghoffer founded SureThing to solve the universal problem of informal agreements lacking proper documentation, making legal protection accessible to everyone regardless of budget or legal expertise.
SureThing is currently available at http://www.surethingapp.com, with plans for expanded features and international market entry in development.
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Source: Trust Tide Labs Ltd
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