Founded by former Ontario cabinet minister Lisa MacLeod and former federal Member of Parliament and Parliamentary Secretary, Susan Truppe, Secord Strategies is a purpose-driven firm focused on empowering women, revitalizing local economies, and amplifying Canadian stories that matter. From capacity-building in rural regions to national campaigns, the firm's work is rooted in integrity, impact, and long-term leadership development.
"Secord Strategies is building the kind of Canada we want to live in," says Siggia-Beasant. "It's not just about growing business — it's about voice, legacy, and equipping women and communities to thrive in their own right. I'm honoured to help expand that vision."
Siggia-Beasant's relationship with Secord Strategies began through early collaboration on Wandering Women: North of 50 — a growing national brand that celebrates the identity, reinvention, and economic power of Canadian women over 50. The initiative reframes midlife as a powerful driver of tourism, leadership, and legacy.
A long-time communications advisor and trusted partner to municipalities, Siggia-Beasant is known for her ability to connect policy with people, and strategy with soul. Her economic development work reflects a passion for place-based growth, tourism innovation, and rural resilience.
She is also principal of Black Ram Media Group, which is currently in pre-development on a documentary project exploring themes closely aligned with Secord's mission — including rural transformation, women's leadership, and community storytelling.
"Daniela brings the rare combination of strategic vision and practical execution," says Lisa MacLeod, co-founder of Secord Strategies. "She understands how to lead growth, build trust, and communicate meaningfully across sectors. Her insight will be invaluable as we scale."
"Daniela's passion and clarity are already elevating the work we do," adds Susan Truppe, co-founder of Secord Strategies. "She's a fantastic addition to our team, and her ability to turn vision into momentum is exactly what we need at this stage of growth."
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Source: Black Ram Media Group Inc
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