ORLANDO, Fla. - July 25, 2025 - PRLog -- Richard Finnegan's Targeting Turnover Launches September 9, 2025 from Berrett-Koehler Publishers, Delivering a Proven Retention Strategy That Reduces Turnover by Up to 58% and Equips Leaders to Win the Talent War
As labor shortages strain industries across the country, employee retention expert and bestselling author Richard Finnegan delivers a high-impact solution in his newest book, Targeting Turnover: Make Managers Accountable, Win the Workforce Crisis, publishing September 9, 2025 from Berrett-Koehler Publishers.
Finnegan, widely known as the originator of the Stay Interview and a frequent SHRM keynote speaker, draws from decades of research and experience to confront a critical reality: the U.S. is running out of workers. Birthrates are down, retirements are accelerating, and hiring pipelines alone won't solve the problem. The only sustainable path forward is stopping voluntary turnover – starting with frontline leadership.
"Forget perks and Ping-Pong tables," says Finnegan. "The number one reason employees stay or leave is how much they trust their boss. But most organizations still aren't training or holding managers accountable for building that trust."
With five previous books and work across six continents, Finnegan has become the leading voice in manager-driven retention strategies. His research-based approach has helped reduce turnover by 30% to 58%, resulting in millions in savings and improved workforce stability. His clients include hospitals, manufacturers, government agencies, and global corporations who credit his approach with measurable culture change and results.
Targeting Turnover provides practical, executive-level tools including forecasting models, turnover cost calculators, and accountability structures that shift retention from HR to leadership – where it belongs.
Why Media Should Talk to Richard Finnegan Now
Finnegan brings research, urgency, and action to the national workforce conversation. He offers clear commentary on:
- How demographic shifts are driving the crisis—and how employers must respond
- What most leadership programs miss—and how to fix them
- The real cost of attrition and how to reverse it with metrics that change behavior
- Why trust is the #1 predictor of retention—and how to build it
- How Stay Interviews outperform exit interviews in both insight and outcomes
- What Gen Z, AI, and immigration mean for long-term talent planning
About the Author
Richard Finnegan is CEO of C-Suite Analytics and the foremost expert on employee retention. He is the architect of the Stay Interview process, and his methods have helped reduce turnover for organizations across six continents. His work has appeared in BusinessWeek and other global media outlets, and he is a trusted advisor to companies seeking retention-driven cultures. Targeting Turnover is his sixth book, and his most urgent.
Book Information
Title: Targeting Turnover: Make Managers Accountable, Win the Workforce Crisis
Author: Richard P. Finnegan
Publisher: Berrett-Koehler Publishers
Publication Date: September 9, 2025
Price: $24.95
ISBN: 978-1-978905-708-40
Pre-Order Link
For Interviews and Review Copies
Please contact C.J. Higginbotham to request a media kit, schedule an interview, or request an advance review copy.
Media Contact:
C.J. Higginbotham
Leap Creative Services on behalf of C-Suite Analytics
cj@leapcreativeservices.com
407-415-2842
https://c-suiteanalytics.com
Photos: (Click photo to enlarge)
Source: C-Suite Analytics
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