BlackLabel Supplements, a sports world leader who has developed numerous pre-game, post-game, and recovery products, is combating the industry’s lack of transparency and regulation through the national launch of several NSF-Certified for Sport formulations on platforms such as Amazon.com.
(PRUnderground) October 15th, 2025
Across the United States, sports supplements are taking the health and wellness sector by storm, with North America’s market alone accounting for $22.3 billion in retail sales according to Glanbia Nutritionals. However, only a small portion of these supplements are properly tested, putting consumers at risk. BlackLabel Supplements, a sports world leader who has developed numerous pre-game, post-game, and recovery products, is combating the industry’s lack of transparency and regulation through the national launch of several NSF-Certified for Sport formulations on platforms such as Amazon.com.
“As a fellow athlete myself, I understand all too well the feeling of wanting to become stronger as fast as possible, and how many supplement options on the market position themselves as quick solutions,” said BlackLabel CEO and Founder Troy Bell. “However, many consumers are kept in the dark about ingredients, potentially ingesting dangerous substances. We have taken great care in creating formulas that are not only effective, but fully tested and NSF for Sport Certified, prioritizing transparency and safety for all athletes training to be their best.”
Standing for National Sanitation Foundation, NSF Certification dates back to 1944, encompassing strict standards and procedures protecting safe food, water, and products for millions of global consumers. NSF’s Certified for Sport program was launched in 2005, with the goal of addressing contaminated sports supplements and creating the first independent third-party testing organization to protect athletes. Since then, NSF Certified for Sport has been recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League, and the Canadian Football League, with their mark indicating that a product is free from hundreds of banned substances, masking agents, unsafe levels of contaminants, and more.
Founded on the values of transparency and building trust with athletes at every level (including established relationships with multiple Major League Baseball and National Football League teams such as the New York Yankees and Green Bay Packers), BlackLabel Supplements has made national headlines for its dedication to safe supplementation. A proud carrier of the NSF Certified for Sport logo, their launch on national platforms includes flagship products Pre-Hustle, an all-in-one blend made from 200mg of caffeine, creatine, PEAK ATP, and beta-alanine for better endurance and recovery, Post Hustle, a 100% whey protein isolate that delivers muscle repair and growth support following intense workouts, Pure Hydrate, a sugar-free, smooth-tasting sports drink that replenishes essential electrolytes, and Pure Power, a caffeine-free, non-stim pre-workout made with creatine and PEAK ATP.
“We could not be more proud of how our launch across the U.S. has unfolded. Our success is a symbol, one highlighting not just growing demand for transparency across the wellness sector but also the importance of knowing exactly what you’re putting into your body for your overall health. We are proud to be part of the solution, one putting the future of athletes above all.”
BlackLabel Supplements products can be purchased on Amazon.com, VitaminShoppe.com, and OneLavi.com.
For more information, visit https://blacklabelsupplements.com
About BlackLabel Supplements:
Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.
BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:
- Tanner Conner – NFL, Miami Dolphins
- Shelby Neal – 3x CrossFit Games Athlete
- Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
- Tyson Gunter – Team USA Paralympic Track & Field
- Robert Oberst – Former Professional Strongman
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