Max Hansen attended the invite-only Genius Network Annual Event in Scottsdale, AZ, helping business leaders clear obstacles to growth with better C-suite hiring.
(PRUnderground) November 10th, 2025
As part of the 2025 Genius Network Annual Event in Scottsdale, Arizona, Y Scouts CEO and Co-Founder, Max Hansen, connected with 7- and 8-figure founders to tackle one of the biggest growth bottlenecks in entrepreneurship: hiring a second-in-command (2iC).
For founders who are scaling fast, the decision to bring in a second-in-command — whether it be a COO, VP of Operations, or Integrator — can either accelerate growth or create costly cultural breakdowns. Since Y Scouts opened its doors as an executive search company 10 years ago, the firm has been leading the way in matching purpose-aligned operational leaders with companies doing $25M+ in revenue. Y Scouts has done this through proven frameworks that help stakeholders get crystal clear on the exact kind of leader they need.
Whether company founders are ready to step back from day-to-day operations, hand over the reins, or prepare their business for an exit, hiring the right #2 is a critical move, and Y Scouts’ processes help companies get it right the first time. At the Genius Network Annual Event, Max shared strategies he has developed as a premier 2iC executive recruiter. These included Y Scouts’ proprietary Role Visioning Process, which helps founders define success before a single interview takes place.
“Most visionary founders know they need a second-in-command to keep scaling their business, but they don’t know how to define what ‘great’ looks like in that role,” said Max. “As a result, many companies wait too long to hire, and when they do hire, they often end up with someone who looks good on paper but is a poor fit for the company. At Y Scouts, we help founders get clear on what they actually need. Then, we go out and find the leader who can deliver on that vision. Genius Network is full of founders at this exact stage, and it was an honor to share strategies to help them scale smarter, not harder.”
The Genius Network Annual Event is a high-level business and networking conference dedicated to making the world better, one thriving business at a time. The invite-only event is often described as “the Super Bowl for top entrepreneurs” and gathers several hundred of the most successful business leaders, marketers, and innovators from around the world. The sold-out event took place November 6-8 at the JW Marriott Camelback Inn Resort in Scottsdale, Arizona.
Y Scouts is recognized by entrepreneurs nationwide for disrupting the traditional C-suite hiring process.
“Executive hiring is broken, and I co-founded Y Scouts to fix it,” said Max. “A bad executive hire can cost a business upwards of $1 million, yet too many companies approach executive search without a clear idea of what they want in a new leader or what defines success for the open role.”
Y Scouts has one of the most impressive track records in executive search, with a 92% success rate and an average fill rate of just 75 days. This year, they were named to the prestigious Forbes List of America’s Best Executive Recruiting Firms. To learn more, visit www.Yscouts.com.
About Y Scouts
Y Scouts specializes in purpose-driven executive recruiting. They are committed to connecting organizations with leaders who are not only highly qualified but also aligned with the organization’s culture, mission, values, and core competencies.
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Original Press Release.
