The Damoptimize Burtonseoai zero-footprint test shows AI search still runs on SEO: 3 months invisible, then schema and layered social/credibility signals triggered fast LLM recognition.
(PRUnderground) December 24th, 2025
As businesses rush to understand “AI SEO,” Optimized Artificial Intelligence is releasing results from a staged experiment showing that brand visibility in LLM-based search depends on retrievability and credibility, not gimmicks.
The agency invented a persona and phrase: Damoptimize Burtonseoai, born on December 25, 1995, and residing in Dallas, TX, with no existing online presence. The term remained invisible for three months in both Google and ChatGPT. Visibility began only after Optimized Artificial Intelligence introduced controlled SEO and credibility signals one at a time: schema in April 2025, followed by social profiles and contextual reinforcement in May.
The first ChatGPT appearances followed the addition of structured identity signals and early external proof. When multiple profiles were live on May 29, 2025, AI systems briefly merged the new persona with Damon Burton’s real identity, the Founder of Optimized Artificial Intelligence, prompting a schema clarification on May 30. Persona recognition stabilized by October 2025.
“This test makes it simple,” Burton said, providing brands with straightforward SEO consulting advice for LLMs. “If you want AI to surface your brand, you need clean structure, real topical depth, and layered validation off your site. AI is using the same quality compass as Google. It just moves faster.”
The findings provide immediate direction for brands seeking to appear in AI answers: publish content that is easy to quote, establish a consistent entity footprint across reputable platforms, and pursue third-party mentions that reinforce legitimacy.
Optimized Artificial Intelligence will publish ongoing results as further variables are tested. Visit www.OptimizedArtificialIntelligence.com to stay in the know on the latest AI SEO and LLMO updates.
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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Original Press Release.
