Strategic Partnership Marks the Largest Collaboration of its Kind to Deliver Exclusive Benefits, Inspire Through Storytelling, and Expand Access to Climbing Nationwide
(PRUnderground) December 3rd, 2025
Movement Climbing, Yoga & Fitness, the nation’s largest community of indoor climbing gyms, today announced a strategic partnership with The North Face, the globally recognized leader in outdoor apparel and exploration. Together, the two brands are creating new ways for people everywhere to connect with climbing, yoga and fitness—expanding access to gyms, inspiring adventure, and fostering community through shared experiences.
The partnership will feature:
- Exclusive Gear – Priority access to The North Face’s innovative gear, designed to help climbers and fitness enthusiasts of all levels train smarter and explore further.
- Trial Membership – Special trial membership access through The North Face XPLR Pass Loyalty Program, giving more people the chance to experience climbing, yoga, and fitness in a welcoming and supportive environment.
- Community Events – Collaborative activations at major events, including community events and climbing competitions, providing opportunities for members to engage with the climbing community.
- Athlete Partnerships – In-gym appearances by some of the world’s most recognized climbing athletes, inspiring both newcomers and seasoned climbers alike.
- Corporate Wellness – Exclusive Movement access for The North Face employees nationwide, strengthening the connection between indoor climbing and outdoor adventure communities.
“At Movement, our mission is to create welcoming spaces where climbing transforms lives,” said Anne-Worley Moelter, CEO of Movement Climbing, Yoga & Fitness. “Partnering with The North Face allows us to bring more people into the climbing, yoga and fitness community, provide members with exciting gear and experiences, and continue building a vibrant, supportive network of climbers and adventure enthusiasts across the U.S.”
“We’re thrilled to partner with Movement to help more people experience the joy and benefits of climbing, yoga, and fitness,” said Todd Dalhausser, Americas Vice President and General Manager at The North Face. “This collaboration gives our community unique access to indoor climbing experiences, exclusive offers, and events that connect members to the broader adventure community.”
This partnership highlights a shared commitment to access, adventure, and community—values that both The North Face and Movement embrace. Together, the two brands aim to inspire a new generation of climbers, support personal growth, and deepen the connection between indoor and outdoor climbing.
About The North Face
Founded in 1966, The North Face is a global leader in outdoor apparel, equipment, and footwear. With a mission to inspire a global movement of exploration, The North Face has outfitted generations of adventurers and athletes with innovative, sustainable gear designed to withstand the world’s toughest conditions. Learn more at www.thenorthface.com
About Movement Climbing, Yoga and Fitness
Movement is the largest nationwide network of climbing gyms with integrated yoga and fitness, leading the future for rock climbing. Through fostering growth and connection, Movement provides a physical, emotional, and mental journey. Facilities feature world-class bouldering, top-rope, and lead climbing along with specialized yoga and fitness classes, functional training areas, cardio zones, and fully stocked gear shops. Movement’s community welcomes individuals of all abilities—from first-time climbers, yogis and fitness enthusiasts to experienced athletes and families.
Learn more at www.movementgyms.com.
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Original Press Release.
