(PRUnderground) December 4th, 2025
Amara Rewards Corporation (“Amara”), the next-generation premium card and loyalty platform, today announced a strategic partnership with HotelPlanner, a leading travel technology platform specializing in group and individual hotel bookings.
This partnership will enable Amara members to seamlessly redeem their rewards directly for travel experiences — including hotel stays, group bookings, and curated lifestyle packages — through Amara’s in-app OTA (online travel agency) marketplace powered by HotelPlanner’s global inventory.
“This partnership allows us to deliver a premium travel experience from day one,” said Founder/CEO Chris Bridges, CEO of Amara. “Our mission is to make loyalty as valuable and liquid as cash. By integrating HotelPlanner’s robust travel booking capabilities, we’re giving our members frictionless access to high-quality inventory worldwide — with the ease and flexibility that legacy loyalty programs can’t match.”
Through this integration, Amara users will be able to:
- Instantly book thousands of hotel properties globally using Amara Points.
- Access exclusive member rates and premium inventory.
- Seamlessly swap Amara Points into EMBR, Amara’s utility token, and redeem for travel in real time.
- Receive referral rewards that can be spent directly in the OTA marketplace.
The integration supports Amara’s broader vision of transforming loyalty from a cost center into a liquid asset class — bridging the $250B+ loyalty market with the $8T global payments industry and the rapidly expanding world of digital assets.
Tim Hentschel, Co-CEO Hotelplanner said, “We’re thrilled to partner with Amara to offer their members unmatched travel flexibility. This collaboration is a perfect fit for travelers who want premium experiences and next-generation loyalty benefits.”
The partnership will go live in Q2 2026, with OTA functionality embedded natively within the Amara cardholder dashboard.
About HotelPlanner
HotelPlanner is a leading travel technology company and hotel booking platform that combines proprietary artificial intelligence, and a 24/7 global gig-based reservations and customer service network. HotelPlanner is one of the world’s leading providers of individual, group and corporate travel bookings.
About Amara
Amara is a premium card and loyalty platform that transforms traditional rewards into a liquid, flexible asset. By combining Amara Points with the EMBR utility token, Amara bridges real-world spending with the digital asset economy — empowering members to spend, save, or swap their rewards seamlessly.
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Original Press Release.
