Socialmobie.com, a dynamic and free social media platform where users "come to share and live their life," is pleased to announce the appointment of Patrick "Chief" Callum as its new Vice-President of Operations & Development. In his new role, Callum will oversee operational strategy, platform development, and community growth initiatives as Socialmobie advances its mission to deliver a responsive, always-accessible social experience.

(PRUnderground) December 4th, 2025

The Problem with the Status Quo

For years, users have voiced frustration with other large social platforms’ alleged opaque algorithms, data harvesting practices, and the divisive nature of their engagement-driven design. The constant stream of ads, curated feeds, and impersonal interactions has left many feeling disconnected and unheard – ironically, on a platform meant to connect people.

Socialmobie.com prides itself on offering users a fully responsive community accessible on any device, 24/7, with a wide range of features – from status updates, photo and video uploads, blogs and forums, to classifieds and groups.

A Proven Leader Takes the Helm

Previously, Patrick “Chief” Callum served as Director of Operations at Done Wright Transport, where he successfully led the team through the challenging period of the COVID-19 pandemic. His experience in navigating logistical complexity and ensuring continuity under pressure makes him uniquely qualified to help Socialmobie scale its operations while preserving its community-focused ethos.

In his new capacity, Callum will partner closely with Socialmobie’s executive leadership to streamline internal processes, enhance platform infrastructure, and implement growth strategies aimed at increasing user engagement and member acquisition.

Building a More Connected, Engaged Community

Socialmobie.com’s platform is designed to be more than just another social network – it’s a place to build friendships, share music and videos, create blogs, form meaningful groups, and express yourself freely. Callum’s appointment is timely, as Socialmobie accelerates its mission to grow its membership base and deepen the quality of user interaction.

Under his leadership, the Operations & Development division will focus on:
• Optimizing user onboarding and retention flows
• Upgrading mobile and desktop responsiveness
• Launching new features that support richer content sharing (photos, blogs,
classifieds, groups)
• Strengthening customer service infrastructure to support a global social
community
• Membership expansion initiatives
• Scaled hosting and system redesigns for improved performance during peak
usage
• Feature development that caters to creators, niche social communities, and
hyper-social users
• Operational continuity systems are designed to maintain uptime as the
platform grows globally

What Patrick “Chief” Callum Brings to the Table

Patrick Callum is respected for his people-first leadership style, his operational acumen, and his proven ability to guide teams through periods of crisis. His track record at Done Wright Transport – particularly steering operations during the pandemic – demonstrates his capacity to lead with both vision and discipline. “I’m honored to join Socialmobie.com at such a pivotal moment in its journey,” said Patrick “Chief” Callum. “My goal is to help build a thriving, inclusive platform where people feel truly connected – where they can post, blog, make friends, and share their lives on their own terms, anytime, from any device. “My focus will be on strengthening our operational backbone and accelerating development cycles so we can deliver faster features, improved performance, and a seamless experience across devices. I’m excited to collaborate with our teams as we transform Socialmobie into a next-generation social hub.” Together with the Socialmobie team, I look forward to scaling our operations and delivering an even more seamless, engaging experience for our members.”

Strengthening Socialmobie’s Foundations for Growth

Socialmobie.com, headquartered in the Bronx, NY, operates a fully responsive social platform that is available around the clock, from any device. (socialmobie.com) The platform’s core values emphasize accessibility, community, and flexibility – qualities that align closely with Callum’s leadership philosophy.

In the long term, Callum will also spearhead strategic development efforts, including:
1. Platform innovation – driving feature releases that allow richer user engagement (groups, blogs, music, video).
2. Community scaling – expanding the membership base beyond its current count while preserving the intimacy and warmth of the Socialmobie experience. (socialmobie.com)
3. Operational efficiency – implementing best practices for moderation, responsiveness, and user support.
4. Sustainable growth – building partnerships and exploring opportunities to monetarily sustain the platform without compromising its free-to-use model.

Media Contact
Socialmobie.com
2760 Holland Avenue, Suite 4A
Bronx, NY
Email: customerservice@socialmobie.com
Website: https://socialmobie.com

About Socialmobie.com

Socialmobie.com is a free social media platform based in the Bronx, NY, that allows users to share their lives through status updates, photos, videos, blogs, groups, and classifieds – all in a fully responsive, always-on community. Socialmobie encourages authentic connections and self-expression, positioning itself as a modern social home where people can make friends, build communities, and tell their stories.
To learn more and sign up, visit https://Socialmobie.com.

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Original Press Release.