New Joint Venture to Strengthen Revo’s Global Footprint as Brand Celebrates 40th Anniversary
(PRUnderground) February 4th, 2025
Revo, the performance eyewear company known for its high-quality polarized sunglasses, is proud to announce the launch of Revo Australia, (aka “Revo Eyewear APAC Pty Ltd.”) This new joint venture represents a significant milestone for Revo as it celebrates its 40th anniversary, signaling the brand’s continued commitment to innovation, growth, and delivering premium eyewear to customers globally.
Revo Australia will be led by industry veteran Richard Hoare who brings over 30 years of experience in the optical industry, including 16 years as Vice President of Maui Jim for the APAC region, where he oversaw sales and operations across six regional offices, including Australia, Hong Kong, Dubai, China, India, and South Africa.
“As Revo celebrates its 40th anniversary, we’re pleased to expand our footprint in the APAC region through this strategic joint venture,” said Cliff Robinson, CEO of Revo. “Australia is a key market for premium polarized sunglasses, with high demand for quality sunwear and a discerning customer base. By partnering with industry leaders like Richard, we’re positioning Revo to connect more closely with customers while expanding our reach across Australia, New Zealand, and the broader Pacific Rim markets.”
The launch of Revo Australia comes at a pivotal time for the brand, as demand for premium polarized eyewear continues to grow. This new entity will oversee all sales and customer care for the region, with a focus on establishing Revo as a top choice for consumers in Australia and Southeast Asia.
“I’m excited to be part of this joint venture and help bring Revo’s rich history and NASA-based lens technology to the APAC region,” said Richard Hoare, Managing Director of Revo Australia. “Revo customers are fiercely loyal, and we see immense opportunity for growth in this market and are eager to build on the passion that consumers already feel for the brand.”
Australia’s preference for polarized sunglasses, combined with its strategic location as a gateway to Southeast Asia, makes it an ideal market for Revo’s continued growth. With a focus on performance, style, and sustainability, Revo Australia will ensure that customers across the region have access to the brand’s eyewear, known for its unmatched clarity and protection.
To learn more about Revo’s sunglasses and sports goggles visit:
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Now, 40 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo sunglasses and goggles are sold globally on Revo.com and in the optical, golf and specialty channels. Revo has two flagship retail locations: Soho, New York City and Barcelona, Spain.
For more information, visit www.revo.com.
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Original Press Release.
