Strategic Investment Strengthens Long-Term Confidence in the Bourbon Market and Provides Liquidity for Distilleries and Investors
(PRUnderground) March 12th, 2025
InvestBev, a prominent private equity firm in the adult beverage industry, has entered into a partnership with a leading global asset manager to invest up to $100 million in Kentucky Bourbon barrels. This partnership leverages InvestBev’s position as a force in spirits investing, paired with the asset manager’s capital and structuring expertise.
The partnership will seek to acquire bourbon barrels under five years of age, holding them until maturity. This approach aligns with InvestBev’s strategy of identifying attractive assets within the spirits sector and capitalizing on long-term appreciation.
“This partnership and this capital should signal to the broader spirits community the confidence global investors have in the sector, beyond legacy industry players” said Brian Rosen, General Partner of InvestBev. “We believe in the strength of the bourbon market and see this as an opportunity to further support the ecosystem while generating significant value together with our partners.”
InvestBev continues to reinforce its commitment to expanding opportunities within the adult beverage space, having raised multiple funds within the sector. In addition to its private equity initiatives, InvestBev also operates a $100 million credit program specifically designed to serve the bourbon community, providing needed liquidity and financial support to distilleries, brand owners, and investors in the sector.
With deep industry relationships and an established track record, InvestBev continues to lead the way in adult beverage-focused private equity. The firm remains dedicated to delivering strong returns while fostering long-term stability in the spirits industry.
For more information, please visit: www.InvestBev.com
About InvestBev
Founded in 2015 by Brian Rosen, InvestBev Group is a premier private equity firm in the adult beverage industry, known for its short return windows and non-correlated investment strategy. Helmed by Rosen, who is a third-generation industry veteran, InvestBev Group has raised nearly $200 million across four funds, a $100 million credit platform, and a low-cost insurance provider to distilleries. InvestBev is dedicated to supporting emerging brands and segments within the alcohol sector.
Learn more: Website | LinkedIn
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Original Press Release.
