Traverse Bay Farms Embraces New Natural Wellness Theme: “Inspired by Mother Nature. Proven by Science.” Award-Winning Michigan Brand Strengthens Its Commitment to Natural Functional Wellness
(PRUnderground) May 26th, 2025
Traverse Bay Farms, a nationally recognized leader in fruit-based wellness products, is proud to announce its official adoption of a new guiding brand theme: “Inspired by Mother Nature. Proven by Science.” This powerful statement reflects the company’s long-standing philosophy of combining the purity of nature with the rigor of modern research to create trusted, results-driven wellness solutions.
Founded in Northern Michigan—heartland of America’s tart cherry orchards—Traverse Bay Farms has spent over two decades delivering the best of nature using as much Michigan-grown fruit as possible. With over 38 national food awards, the company is recognized for both exceptional flavor and functional benefits. Now, the brands Traverse Bay Farms and Fruit Advantage are further reinforcing its identity by emphasizing the harmony between natural ingredients and scientific validation.
“Our customers are increasingly seeking wellness solutions they can feel good about—products that are clean, effective, and backed by more than just marketing,” said Andy LaPointe, founder of Traverse Bay Farms. “This new theme captures our brand promise in one line: we respect the power of Mother Nature, and we embrace the power of food science to ensure her gifts deliver real results.”
Traverse Bay Farms’ product line includes:
- Tart cherry juice concentrate with a 7:1 strength ratio and a sediment-free guarantee
- Cherry and fruit-based supplements designed for joint, sleep, heart, and immune health
- Gourmet natural foods such as salsas, dried fruits, and no-added-sugar preserves
Products are made in the USA and developed without artificial fillers, preservatives, and mas much locally-grown ingredients as possible. With its new branding message, Traverse Bay Farms aims to further differentiate itself in a crowded health marketplace by reaffirming its deep commitment to quality, transparency, and evidence-based wellness.
About Traverse Bay Farms
Located in Northern Michigan, Traverse Bay Farms is an award-winning gourmet food and natural supplement company specializing in fruit-based wellness. With a mission to make natural health accessible, delicious, and effective, the company proudly supports sustainable agriculture and local farming. All products are crafted with purity, performance, and customer trust in mind.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company
With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.
Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.
Discover Fruit Advantage: Health-Boosting Fruit Supplements
Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.
Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!
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Original Press Release.
