The Diamond Group joins forces with CBUSA to give builders smarter marketing, stronger brands, and predictable growth.
(PRUnderground) September 18th, 2025
The Diamond Group (TDG), a top-performing digital marketing agency based in Wilmington, is thrilled to announce its official partnership with CBUSA, the nation’s premier group purchasing organization (GPO) for custom and independent home builders.
This partnership brings together two powerhouse teams that care deeply about the success of growing, local businesses. Together, CBUSA and TDG are making it easier for builders to grow, streamline their marketing, and shine online in a way that truly reflects who they are.
“We’re honored to be the first Wilmington marketing partner to join forces with CBUSA,” said Theresa Bassett, CEO of The Diamond Group. “This partnership allows us to better support and serve the building partners in our community, and we couldn’t be more excited. We have such a strong, growing community, and CBUSA helps all of its partners with better connections and resource use. We love being even a small part of that progress!”
CBUSA Wilmington is equally enthusiastic about what’s ahead. After a strong recommendation from one of their builder members, CBUSA took a closer look and saw the value TDG could offer its partners.
“CBUSA Wilmington is thrilled to welcome The Diamond Group as a local preferred vendor!” said Anna Davidson, Regional Director at CBUSA. “We were genuinely impressed by their capabilities and the value they bring. Our builders thrive through collaboration while maintaining their unique identities and strengths. The Diamond Group understands that balance and knows how to help businesses stand out in a crowded space.”
With this partnership, CBUSA members gain direct access to TDG’s full suite of digital marketing services—including branding, web design, SEO, ad management, and more. From the very first website visit to the moment a customer decides to work with a builder, TDG helps craft the story and create momentum that drives results.
“At TDG, everything starts with a plan,” added Bassett. “Whether it’s a new brand launch or improving lead flow from a builder’s website, we’re here to make sure marketing is working for the business—not the other way around.”
About CBUSA
CBUSA is a member-based group purchasing organization (GPO) that serves independent builders and remodelers across the country. By combining purchasing power and delivering trusted partnerships, CBUSA helps members increase profits, improve quality, and gain access to exclusive deals with top national vendors.
Learn more at https://cbusa.us
About The Diamond Group Digital Marketing Agency
Founded in 1995, The Diamond Group is a digital marketing agency that helps businesses scale with clear strategy, strong design, and smart implementation. From full-scale marketing support to sales-aligned web development, TDG helps growing brands find clarity in the chaos. Whether you’re ready to build your brand from the ground up or refresh what’s already working, TDG is here to help you move forward with confidence and momentum. Let’s grow better, together. Visit https://www.diamondgroup.co
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Original Press Release.
