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Why Are eBay (EBAY) Shares Soaring Today

January 08, 2025 at 12:37 PM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

EBAY Cover Image

What Happened?

Shares of online marketplace eBay (NASDAQ: EBAY) jumped 12.9% in the morning session after the company revealed it is adding Facebook Marketplace to its listing channels. The rollout begins with sellers in the United States, Germany, and France, with plans to expand to more regions over time. This is a positive development for eBay as the listing should broaden its visibility and attract a new audience of buyers.

Is now the time to buy eBay? Access our full analysis report here, it’s free.

What The Market Is Telling Us

eBay’s shares are not very volatile and have only had 3 moves greater than 5% over the last year. Moves this big are rare for eBay and indicate this news significantly impacted the market’s perception of the business.

The biggest move we wrote about over the last year was 2 months ago when the stock dropped 20.8% on the news that the company reported weak third-quarter earnings and provided revenue guidance for the next quarter, which missed analysts' expectations. In addition, its EBITDA fell short of Wall Street's estimates. Overall, this quarter could have been better.

eBay is up 11.1% since the beginning of the year, and at $69.17 per share, has set a new 52-week high. Investors who bought $1,000 worth of eBay’s shares 5 years ago would now be looking at an investment worth $1,943.

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