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2 Unpopular Stocks That Should Get More Attention and 1 We Brush Off

VEEV Cover Image

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. Keeping that in mind, here are two stocks where Wall Street’s pessimism is creating a buying opportunity and one where the skepticism is well-placed.

One Stock to Sell:

Five Below (FIVE)

Consensus Price Target: $161.95 (6.2% implied return)

Often facilitating a treasure hunt shopping experience, Five Below (NASDAQ: FIVE) is an American discount retailer that sells a variety of products from mobile phone cases to candy to sports equipment for largely $5 or less.

Why Is FIVE Not Exciting?

  1. Disappointing same-store sales over the past two years show customers aren’t responding well to its product selection and store experience
  2. Modest revenue base of $4.23 billion gives it less fixed cost leverage and fewer distribution channels than larger companies
  3. Below-average returns on capital indicate management struggled to find compelling investment opportunities, and its decreasing returns suggest its historical profit centers are aging

Five Below is trading at $152.53 per share, or 29.8x forward P/E. To fully understand why you should be careful with FIVE, check out our full research report (it’s free for active Edge members).

Two Stocks to Watch:

Veeva Systems (VEEV)

Consensus Price Target: $320.62 (7.8% implied return)

Originally named "Verticals onDemand" before rebranding in 2009, Veeva Systems (NYSE: VEEV) provides cloud software, data solutions, and consulting services that help life sciences companies develop and bring products to market more efficiently.

Why Are We Positive On VEEV?

  1. Well-designed software integrates seamlessly with other workflows, enabling swift payback periods on marketing expenses and customer growth at scale
  2. Excellent operating margin of 26.9% highlights the efficiency of its business model, and it turbocharged its profits by achieving some fixed cost leverage
  3. Robust free cash flow margin of 44.7% gives it many options for capital deployment

At $297.36 per share, Veeva Systems trades at 15.1x forward price-to-sales. Is now the time to initiate a position? Find out in our full research report, it’s free for active Edge members.

Huron (HURN)

Consensus Price Target: $178.75 (8.1% implied return)

Founded in 2002 during a time of significant regulatory change in corporate America, Huron Consulting Group (NASDAQ: HURN) is a professional services company that helps organizations develop growth strategies, optimize operations, and implement digital transformation solutions.

Why Will HURN Beat the Market?

  1. Impressive 12.3% annual revenue growth over the last five years indicates it’s winning market share this cycle
  2. Share buybacks catapulted its annual earnings per share growth to 26.1%, which outperformed its revenue gains over the last two years
  3. Free cash flow margin increased by 9 percentage points over the last five years, giving the company more capital to invest or return to shareholders

Huron’s stock price of $165.38 implies a valuation ratio of 20.3x forward P/E. Is now a good time to buy? See for yourself in our in-depth research report, it’s free for active Edge members.

High-Quality Stocks for All Market Conditions

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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