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3 Services Stocks That Concern Us

By: StockStory

November 20, 2025 at 05:46 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

IBTA Cover Image

Business services providers use their specialized expertise to help enterprises streamline operations and cut costs. Still, investors are uneasy as firms face challenges from AI-driven disruptors and tightening corporate budgets. These doubts have certainly contributed to services stocks’ recent underperformance - over the past six months, the industry’s 3.3% gain has fallen behind the S&P 500’s 11.8% rise.

While some companies have durable competitive advantages that enable them to grow in any landscape, the odds aren’t great for the ones we’re analyzing today. Keeping that in mind, here are three services stocks that may face trouble.

Ibotta (IBTA)

Market Cap: $647.6 million

Originally launched as a way to make grocery shopping more rewarding for budget-conscious consumers, Ibotta (NYSE: IBTA) is a mobile shopping app that allows consumers to earn cash back on everyday purchases by completing tasks and submitting receipts.

Why Are We Cautious About IBTA?

Smaller revenue base of $352.2 million means it hasn’t achieved the economies of scale that some industry juggernauts enjoy
Projected sales decline of 9.7% for the next 12 months points to a tough demand environment ahead

Ibotta is trading at $24.80 per share, or 18.5x forward P/E. To fully understand why you should be careful with IBTA, check out our full research report (it’s free for active Edge members).

Kforce (KFRC)

Market Cap: $482.1 million

With nearly 60 years of matching skilled professionals with the right opportunities, Kforce (NYSE: KFRC) is a professional staffing company that specializes in placing technology and finance experts with businesses on both temporary and permanent bases.

Why Are We Out on KFRC?

Products and services are facing end-market challenges during this cycle, as seen in its flat sales over the last five years
Earnings per share have contracted by 1.4% annually over the last five years, a headwind for returns as stock prices often echo long-term EPS performance
Eroding returns on capital suggest its historical profit centers are aging

At $27.96 per share, Kforce trades at 12.9x forward P/E. Check out our free in-depth research report to learn more about why KFRC doesn’t pass our bar.

Zebra (ZBRA)

Market Cap: $11.7 billion

Taking its name from the black and white stripes of barcodes, Zebra Technologies (NASDAQ: ZBRA) provides barcode scanners, mobile computers, RFID systems, and other data capture technologies that help businesses track assets and optimize operations.

Why Are We Hesitant About ZBRA?

Muted 1.7% annual revenue growth over the last two years shows its demand lagged behind its business services peers
Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth
Capital intensity has ramped up over the last five years as its free cash flow margin decreased by 7 percentage points

Zebra’s stock price of $232.18 implies a valuation ratio of 13.4x forward P/E. Dive into our free research report to see why there are better opportunities than ZBRA.

High-Quality Stocks for All Market Conditions

The market’s up big this year - but there’s a catch. Just 4 stocks account for half the S&P 500’s entire gain. That kind of concentration makes investors nervous, and for good reason. While everyone piles into the same crowded names, smart investors are hunting quality where no one’s looking - and paying a fraction of the price. Check out the high-quality names we’ve flagged in our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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Symbol	Price	Change (%)
AMZN	254.28	+4.26 (1.70%)
AAPL	310.76	+0.50 (0.16%)
AMD	520.50	-22.02 (-4.06%)
BAC	54.03	+1.63 (3.11%)
GOOG	369.00	+13.32 (3.74%)
META	640.93	+17.95 (2.88%)
MSFT	429.35	+2.01 (0.47%)
NVDA	217.68	+2.93 (1.36%)
ORCL	234.02	+3.69 (1.60%)
TSLA	420.10	-3.60 (-0.85%)