Local television broadcasting and media company Gray Television (NYSE: GTN) will be announcing earnings results this Friday morning. Here’s what to look for.

Gray Television met analysts’ revenue expectations last quarter, reporting revenues of $772 million, down 6.5% year on year. It was a slower quarter for the company, with a significant miss of analysts’ EPS estimates and revenue guidance for next quarter missing analysts’ expectations.

Is Gray Television a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members.

This quarter, analysts are expecting Gray Television’s revenue to decline 21.5% year on year to $746.1 million, a reversal from the 18.3% increase it recorded in the same quarter last year. Adjusted loss is expected to come in at -$0.33 per share.

Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Gray Television has missed Wall Street’s revenue estimates three times over the last two years.

Looking at Gray Television’s peers in the consumer discretionary segment, some have already reported their Q3 results, giving us a hint as to what we can expect. FOX delivered year-on-year revenue growth of 4.9%, beating analysts’ expectations by 4.6%, and Nike reported revenues up 1.1%, topping estimates by 6.5%. FOX traded up 6.3% following the results while Nike was also up 6.5%.

Read our full analysis of FOX’s results here and Nike’s results here.

Debates over possible tariffs and corporate tax adjustments have raised questions about economic stability in 2025. While some of the consumer discretionary stocks have shown solid performance in this choppy environment, the group has generally underperformed, with share prices down 3.5% on average over the last month. Gray Television is down 18.6% during the same time and is heading into earnings with an average analyst price target of $6.08 (compared to the current share price of $4.52).

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