ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Why Are Affirm (AFRM) Shares Soaring Today

AFRM Cover Image

What Happened?

Shares of buy now, pay later company Affirm (NASDAQ: AFRM) jumped 10.7% in the afternoon session after the company reported strong third-quarter 2025 results that beat Wall Street's expectations for both revenue and profit. 

For the quarter, Affirm posted revenue of $933.3 million, a 33.6% increase from the previous year, which surpassed analyst forecasts. The company’s profitability was a key highlight, with earnings per share of $0.23, more than double the consensus estimate of $0.11. This strong bottom-line performance was driven by improved operational efficiency, as its pre-tax profit margin expanded by 23 percentage points compared to the same quarter last year. The positive results, showcasing both strong growth and increasing profitability, fueled investor confidence.

The shares closed the day at $73.66, up 11.6% from previous close.

Is now the time to buy Affirm? Access our full analysis report here.

What Is The Market Telling Us

Affirm’s shares are extremely volatile and have had 56 moves greater than 5% over the last year. But moves this big are rare even for Affirm and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 15 days ago when the stock gained 5.8% on the news that the company announced an expanded partnership with global payment services provider Worldpay. The new agreement integrated Affirm's buy now, pay later (BNPL) services into Worldpay's embedded payments offering for software platforms. This move allowed the more than 1,000 software companies using Worldpay's platform to offer Affirm as a payment method to their merchants. By doing so, Affirm significantly broadened its reach to a large network of businesses and their end customers, providing them with more flexible payment options. To put the scale of this partnership into perspective, Worldpay's platform processed over $400 billion in payment volume across 4.6 billion transactions in the previous 12 months. This collaboration enhanced Affirm's presence and usability within the payments industry.

Affirm is up 17.9% since the beginning of the year, but at $73.71 per share, it is still trading 20% below its 52-week high of $92.18 from September 2025. Investors who bought $1,000 worth of Affirm’s shares at the IPO in January 2021 would now be looking at an investment worth $758.02.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free for active Edge members and will only take you a second.

Recent Quotes

View More
Symbol Price Change (%)
AMZN  244.92
-4.18 (-1.68%)
AAPL  273.65
-1.60 (-0.58%)
AMD  256.30
+18.78 (7.91%)
BAC  54.09
+0.46 (0.86%)
GOOG  286.76
-4.98 (-1.71%)
META  610.50
-16.58 (-2.64%)
MSFT  510.11
+1.43 (0.28%)
NVDA  191.54
-1.62 (-0.84%)
ORCL  227.80
-8.35 (-3.54%)
TSLA  429.50
-10.12 (-2.30%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.