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3 Unpopular Stocks with Open Questions

YELP Cover Image

When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

At StockStory, we look beyond the headlines with our independent analysis to determine whether these bearish calls are justified. Keeping that in mind, here are three stocks where the skepticism is well-placed and some better opportunities to consider.

Yelp (YELP)

Consensus Price Target: $33.50 (7.1% implied return)

Founded by PayPal alumni Jeremy Stoppelman and Russel Simmons, Yelp (NYSE: YELP) is an online platform that helps people discover local businesses through crowd-sourced reviews.

Why Are We Wary of YELP?

  1. May need to improve its platform and marketing strategy as its 7.4% average growth in paying advertising accounts underwhelmed
  2. Underwhelming performance in both user spending and platform engagement suggests its platform is becoming less effective
  3. Estimated sales growth of 1.1% for the next 12 months implies demand will slow from its three-year trend

At $31.29 per share, Yelp trades at 4.8x forward EV/EBITDA. If you’re considering YELP for your portfolio, see our FREE research report to learn more.

Columbia Sportswear (COLM)

Consensus Price Target: $59.17 (7.1% implied return)

Originally founded as a hat store in 1938, Columbia Sportswear (NASDAQ: COLM) is a manufacturer of outerwear, sportswear, and footwear designed for outdoor enthusiasts.

Why Is COLM Risky?

  1. Constant currency growth was below our standards over the past two years, suggesting it might need to invest in product improvements to get back on track
  2. Lacking free cash flow generation means it has few chances to reinvest for growth, repurchase shares, or distribute capital
  3. Shrinking returns on capital from an already weak position reveal that neither previous nor ongoing investments are yielding the desired results

Columbia Sportswear is trading at $55.25 per share, or 19.4x forward P/E. To fully understand why you should be careful with COLM, check out our full research report (it’s free for active Edge members).

Everest Group (EG)

Consensus Price Target: $364.73 (10.1% implied return)

Rebranded from Everest Re in 2023 to reflect its evolution beyond just reinsurance, Everest Group (NYSE: EG) underwrites property and casualty reinsurance and insurance worldwide, serving insurance companies, corporations, and other clients across six continents.

Why Does EG Worry Us?

  1. Projected sales decline of 2.8% for the next 12 months points to a tough demand environment ahead
  2. Operational productivity has decreased over the last two years as its combined ratio worsened by 17.9 percentage points
  3. Incremental sales over the last two years were much less profitable as its earnings per share fell by 50.5% annually while its revenue grew

Everest Group’s stock price of $331.30 implies a valuation ratio of 0.9x forward P/B. Read our free research report to see why you should think twice about including EG in your portfolio.

Stocks We Like More

If your portfolio success hinges on just 4 stocks, your wealth is built on fragile ground. You have a small window to secure high-quality assets before the market widens and these prices disappear.

Don’t wait for the next volatility shock. Check out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today.

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