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1 of Wall Street’s Favorite Stock to Target This Week and 2 That Underwhelm

ASUR Cover Image

Wall Street is overwhelmingly bullish on the stocks in this article, with price targets suggesting significant upside potential. However, it’s worth remembering that analysts rarely issue sell ratings, partly because their firms often seek other business from the same companies they cover.

Unlike the investment banks, we created StockStory to provide independent analysis that helps you determine which companies are truly worth following. That said, here is one stock where Wall Street’s positive outlook is supported by strong fundamentals and two where its enthusiasm might be excessive.

Two Stocks to Sell:

Asure Software (ASUR)

Consensus Price Target: $13.22 (60.6% implied return)

Operating in the often-overlooked smaller metropolitan markets where HR expertise can be scarce, Asure Software (NASDAQ: ASUR) provides cloud-based human capital management software and services that help small and medium-sized businesses manage payroll, taxes, time tracking, and HR compliance.

Why Do We Avoid ASUR?

  1. Muted 4% annual revenue growth over the last two years shows its demand lagged behind its software peers
  2. Operating margin was unchanged over the last year, suggesting it failed to gain leverage on its fixed costs
  3. Low free cash flow margin of 5.5% for the last year gives it little breathing room, constraining its ability to self-fund growth or return capital to shareholders

At $8.24 per share, Asure Software trades at 1.4x forward price-to-sales. Check out our free in-depth research report to learn more about why ASUR doesn’t pass our bar.

Rush Street Interactive (RSI)

Consensus Price Target: $22.86 (21.8% implied return)

Specializing in online casino gaming and sports betting, Rush Street Interactive (NYSE: RSI) is an operator of digital gaming platforms.

Why Do We Think RSI Will Underperform?

  1. Sluggish trends in its monthly active users suggest customers aren’t adopting its solutions as quickly as the company hoped
  2. Operating margin of 4.1% falls short of the industry average, and the smaller profit dollars make it harder to react to unexpected market developments
  3. Poor free cash flow margin of 10.4% for the last two years limits its freedom to invest in growth initiatives, execute share buybacks, or pay dividends

Rush Street Interactive is trading at $18.77 per share, or 39.4x forward P/E. To fully understand why you should be careful with RSI, check out our full research report (it’s free for active Edge members).

One Stock to Watch:

Coupang (CPNG)

Consensus Price Target: $36.23 (34% implied return)

Founded in 2010 by Harvard Business School student Bom Kim, Coupang (NYSE: CPNG) is an e-commerce giant often referred to as the "Amazon of South Korea".

Why Are We Positive On CPNG?

  1. Active Customers are rising, meaning the company can increase revenue without incurring additional customer acquisition costs if it can cross-sell additional products and features
  2. Incremental sales significantly boosted profitability as its annual earnings per share growth of 35.4% over the last three years outstripped its revenue performance
  3. Free cash flow margin grew by 9.1 percentage points over the last few years, giving the company more chips to play with

Coupang’s stock price of $27.03 implies a valuation ratio of 24.7x forward EV/EBITDA. Is now the time to initiate a position? Find out in our full research report, it’s free for active Edge members.

High-Quality Stocks for All Market Conditions

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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