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Why Dollar General (DG) Stock Is Falling Today

DG Cover Image

What Happened?

Shares of discount retailer Dollar General (NYSE: DG) fell 4.6% in the morning session after the stock was flagged as being in "overbought" territory, signaling a potential pullback. The decline followed a significant rally where the stock had soared 21.5% over the previous three months. This rapid increase pushed a key technical indicator, the Relative Strength Index (RSI), to extreme levels, which suggested that buying momentum may have been exhausted. When a stock is considered "overbought," it often means its price rose too quickly and may have been due for a correction as traders sold to lock in profits. The stock's condition led to it being listed among the most overbought U.S. stocks, highlighting a near-term risk of a price drop.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Dollar General? Access our full analysis report here.

What Is The Market Telling Us

Dollar General’s shares are not very volatile and have only had 9 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 3.6% on the news that the company reported strong third-quarter results that beat expectations and raised its full-year financial outlook. 

The company’s net sales increased by 4.6% to $10.6 billion, while its earnings per share jumped by almost 44% to $1.28. This performance was better than analysts had predicted. Following these strong results, Dollar General lifted its forecast for the full year, now expecting net sales to grow between 4.7% and 4.9%. The earnings beat was aided by lower inventory losses and higher markups. The positive news prompted analysts at firms like Telsey Advisory Group and Truist Securities to raise their price targets on the stock. This gain continued the momentum from the previous trading day when the stock soared after the initial announcement.

Dollar General is up 66% since the beginning of the year, and at $125.55 per share, it is trading close to its 52-week high of $132.37 from December 2025. Investors who bought $1,000 worth of Dollar General’s shares 5 years ago would now be looking at an investment worth $593.96.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free for active Edge members and will only take you a second.

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