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Why Are Zebra (ZBRA) Shares Soaring Today

April 29, 2025 at 14:43 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

ZBRA Cover Image

What Happened?

Shares of enterprise data capture company Zebra Technologies (NASDAQ: ZBRA) jumped 8.8% in the pre-market session after the company reported strong first-quarter 2025 results, which exceeded expectations for both organic revenue and earnings per share. The key highlight was the 12% jump in organic sales, led by 18% growth in the Asset Intelligence & Tracking segment and a solid 9% increase in Enterprise Visibility & Mobility. Despite the upbeat results, the company's full-year and next-quarter EPS outlooks fell below Wall Street's expectations, with management citing a $70 million headwind from U.S. import tariffs as a key drag on profitability. Overall, this was a mixed quarter, but the market seems to be rewarding the strong quarter and overlooking the tepid guidance.

Is now the time to buy Zebra? Access our full analysis report here, it’s free.

What The Market Is Telling Us

Zebra’s shares are not very volatile and have only had 7 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

Zebra is down 32.7% since the beginning of the year, and at $258.25 per share, it is trading 38.7% below its 52-week high of $421.11 from January 2025. Investors who bought $1,000 worth of Zebra’s shares 5 years ago would now be looking at an investment worth $1,054.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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