Packaged foods company Kellanova (NYSE: K) fell short of the market’s revenue expectations in Q1 CY2025, with sales falling 3.7% year on year to $3.08 billion. Its non-GAAP profit of $0.90 per share was 11.1% below analysts’ consensus estimates.

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Company Overview

With Corn Flakes as its first and most iconic product, Kellanova (NYSE: K) is a packaged foods company that is dominant in the cereal and snack categories.

Sales Growth

A company’s long-term sales performance can indicate its overall quality. Any business can have short-term success, but a top-tier one grows for years.

With $12.63 billion in revenue over the past 12 months, Kellanova is one of the larger consumer staples companies and benefits from a well-known brand that influences purchasing decisions. However, its scale is a double-edged sword because there are only a finite number of major retail partners, placing a ceiling on its growth. For Kellanova to boost its sales, it likely needs to adjust its prices, launch new offerings, or lean into foreign markets.

As you can see below, Kellanova’s demand was weak over the last three years. Its sales fell by 2.6% annually as consumers bought less of its products.

This quarter, Kellanova missed Wall Street’s estimates and reported a rather uninspiring 3.7% year-on-year revenue decline, generating $3.08 billion of revenue.

Looking ahead, sell-side analysts expect revenue to grow 2.2% over the next 12 months. While this projection implies its newer products will spur better top-line performance, it is still below the sector average.

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Volume Growth

Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.

To analyze whether Kellanova generated its growth from changes in price or volume, we can compare its volume growth to its organic revenue growth, which excludes non-fundamental impacts on company financials like mergers and currency fluctuations.

Over the last two years, Kellanova’s average quarterly sales volumes have shrunk by 2.9%. This decrease isn’t ideal as the quantity demanded for consumer staples products is typically stable. Luckily, Kellanova was able to offset fewer customers purchasing its products by charging higher prices, enabling it to generate 5.1% average organic revenue growth. We hope the company can grow its volumes soon, however, as consistent price increases (on top of inflation) aren’t sustainable over the long term unless the business is really really special.

In Kellanova’s Q1 2025, sales volumes dropped 2.5% year on year. This result represents a further deceleration from its historical levels, showing the business is struggling to move its products.

Key Takeaways from Kellanova’s Q1 Results

We struggled to find many positives in these results as its revenue, EPS, and EBITDA missed. Overall, this was a softer quarter. The stock remained flat at $82.80 immediately following the results.

Should you buy the stock or not? We think that the latest quarter is only one piece of the longer-term business quality puzzle. Quality, when combined with valuation, can help determine if the stock is a buy. We cover that in our actionable full research report which you can read here, it’s free.