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Why Designer Brands (DBI) Stock Is Up Today

July 17, 2025 at 15:50 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

DBI Cover Image

What Happened?

Shares of footwear and accessories discount retailer Designer Brands (NYSE: DBI) jumped 3.9% in the morning session after a stronger-than-expected U.S. retail sales report for June boosted investor confidence. The Commerce Department reported that retail sales increased by 0.6% last month, significantly beating economists' forecasts. This news suggests that consumer spending, a crucial pillar of the U.S. economy, remains resilient despite broader economic concerns. For a retailer like Designer Brands, the details of the report were particularly encouraging.

After the initial pop the shares cooled down to $2.85, up 1.4% from previous close.

Is now the time to buy Designer Brands? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Designer Brands’s shares are extremely volatile and have had 61 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 10 months ago when the stock dropped 27.7% on the news that the company reported weak second-quarter earnings. Same-store sales missed, leading to a revenue and EPS miss. In addition, its full-year same-store sales and earnings forecasts were lowered and missed analysts' expectations. Management struck a cautious tone, saying, "We saw sustained pressure on challenged categories such as dress and seasonal in the second quarter...". Overall, this quarter could have been better.

Designer Brands is down 46.2% since the beginning of the year, and at $2.85 per share, it is trading 65.1% below its 52-week high of $8.16 from July 2024. Investors who bought $1,000 worth of Designer Brands’s shares 5 years ago would now be looking at an investment worth $459.68.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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