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Why Generac (GNRC) Stock Is Trading Up Today

July 30, 2025 at 13:41 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

GNRC Cover Image

What Happened?

Shares of power generation products company Generac (NYSE: GNRC) jumped 14.7% in the afternoon session after the company reported second-quarter results that surpassed analyst expectations and raised its full-year profit margin guidance.

The company posted revenue of $1.06 billion, a 6% increase from the prior year, driven by growth in both its residential and commercial & industrial segments. Adjusted earnings came in at $1.65 per share, handily beating analyst consensus. A key factor in the strong performance was an improved gross profit margin, which expanded to 39.3% from 37.6% a year ago. Management attributed this to favorable pricing and lower input costs. Following the strong quarter, Generac raised the low end of its full-year adjusted EBITDA margin forecast to a range of 18.0% to 19.0%, signaling confidence to investors. Adding to the positive sentiment, Guggenheim had also upgraded the stock to a "buy" rating just a day prior to the earnings release.

Is now the time to buy Generac? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Generac’s shares are somewhat volatile and have had 11 moves greater than 5% over the last year. But moves this big are rare even for Generac and indicate this news significantly impacted the market’s perception of the business.

Generac is up 12.1% since the beginning of the year, but at $176.07 per share, it is still trading 9.8% below its 52-week high of $195.11 from November 2024. Investors who bought $1,000 worth of Generac’s shares 5 years ago would now be looking at an investment worth $1,191.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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