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3 Profitable Stocks We Think Twice About

SCHL Cover Image

While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies - as Jeff Bezos said, "Your margin is my opportunity".

Not all profitable companies are created equal, and that’s why we built StockStory - to help you find the ones that truly shine bright. Keeping that in mind, here are three profitable companies to steer clear of and a few better alternatives.

Scholastic (SCHL)

Trailing 12-Month GAAP Operating Margin: 2.1%

Creator of the legendary Scholastic Book Fair, Scholastic (NASDAQ: SCHL) is an international company specializing in children's publishing, education, and media services.

Why Are We Out on SCHL?

  1. Products and services have few die-hard fans as sales have declined by 2.3% annually over the last two years
  2. Underwhelming 6% return on capital reflects management’s difficulties in finding profitable growth opportunities, and its shrinking returns suggest its past profit sources are losing steam
  3. Eroding returns on capital from an already low base indicate that management’s recent investments are destroying value

At $25.95 per share, Scholastic trades at 11.6x forward P/E. Dive into our free research report to see why there are better opportunities than SCHL.

Lincoln Electric (LECO)

Trailing 12-Month GAAP Operating Margin: 16.6%

Headquartered in Ohio, Lincoln Electric (NASDAQ: LECO) manufactures and sells welding equipment for various industries.

Why Does LECO Fall Short?

  1. Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
  2. Projected sales growth of 6.4% for the next 12 months suggests sluggish demand
  3. Earnings growth underperformed the sector average over the last two years as its EPS grew by just 5.2% annually

Lincoln Electric’s stock price of $237.27 implies a valuation ratio of 24.4x forward P/E. Read our free research report to see why you should think twice about including LECO in your portfolio.

Tennant (TNC)

Trailing 12-Month GAAP Operating Margin: 8.3%

As the world’s largest manufacturer of autonomous mobile robots, Tennant (NYSE: TNC) designs, manufactures, and sells cleaning products to various sectors.

Why Do We Avoid TNC?

  1. 3% annual revenue growth over the last two years was slower than its industrials peers
  2. Earnings per share fell by 2.1% annually over the last two years while its revenue grew, showing its incremental sales were much less profitable
  3. 4.4 percentage point decline in its free cash flow margin over the last five years reflects the company’s increased investments to defend its market position

Tennant is trading at $81.50 per share, or 13.3x forward P/E. If you’re considering TNC for your portfolio, see our FREE research report to learn more.

Stocks We Like More

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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