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3 Consumer Stocks We Steer Clear Of

By: StockStory

March 20, 2026 at 00:31 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SIRI Cover Image

Most consumer discretionary businesses succeed or fail based on the broader economy. Over the past six months, it seems like demand trends are working against their favor as the industry has tumbled by 9.6%. This performance was disheartening since the S&P 500 stood firm.

While some companies have durable competitive advantages that enable them to grow consistently, the odds aren’t great for the ones we’re analyzing today. Keeping that in mind, here are three consumer stocks we’re passing on.

Sirius XM (SIRI)

Market Cap: $7.50 billion

Known for its commercial-free music channels, Sirius XM (NASDAQ: SIRI) is a broadcasting company that provides satellite radio and online radio services across North America.

Why Are We Out on SIRI?

Sales trends were unexciting over the last five years as its 1.3% annual growth was below the typical consumer discretionary company
Free cash flow margin is forecasted to grow by 1.3 percentage points in the coming year, potentially giving the company more chips to play with
Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions

Sirius XM is trading at $22.37 per share, or 7.3x forward P/E. Check out our free in-depth research report to learn more about why SIRI doesn’t pass our bar.

Offerpad (OPAD)

Market Cap: $34.85 million

Known for giving homeowners cash offers within 24 hours, Offerpad (NYSE: OPAD) operates a tech-enabled platform specializing in direct home buying and selling solutions.

Why Do We Think OPAD Will Underperform?

Sluggish trends in its homes sold suggest customers aren’t adopting its solutions as quickly as the company hoped
Capital intensity will likely ramp up in the next year as its free cash flow margin is expected to contract by 15.9 percentage points
Unprofitable operations could lead to additional rounds of dilutive equity financing if the credit window closes

Offerpad’s stock price of $0.73 implies a valuation ratio of 0.1x forward price-to-sales. If you’re considering OPAD for your portfolio, see our FREE research report to learn more.

American Outdoor Brands (AOUT)

Market Cap: $102.3 million

Spun off from Smith and Wesson in 2020, American Outdoor Brands (NASDAQ: AOUT) is an outdoor and recreational products company that offers outdoor and shooting sports products but does not sell firearms themselves.

Why Do We Avoid AOUT?

Annual sales declines of 4.3% for the past five years show its products and services struggled to connect with the market
Ability to fund investments or reward shareholders with increased buybacks or dividends is restricted by its weak free cash flow margin of 1.3% for the last two years
Eroding returns on capital from an already low base indicate that management’s recent investments are destroying value

At $8.12 per share, American Outdoor Brands trades at 31.2x forward P/E. To fully understand why you should be careful with AOUT, check out our full research report (it’s free).

Stocks We Like More

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don't just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn't over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

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