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Why Snap (SNAP) Stock Is Trading Up Today

April 27, 2026 at 11:35 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SNAP Cover Image

What Happened?

Shares of social network Snapchat (NYSE: SNAP) jumped 7.9% in the morning session after Rothschild Redburn upgraded the stock to Buy from Neutral and doubled its price target to $10.00.

The upgrade reflected the firm's increased confidence in Snap's improving financial health, pointing to several positive developments. These included stronger demand for the company's main advertising business, growing subscription revenue, and effective cost management efforts.

Analysts also noted an expectation for the company to achieve GAAP profitability within the year. The new price target implies a significant potential upside from the stock's previous trading level, signaling a more bullish outlook on the company's long-term strategy and focus on profitability.

Is now the time to buy Snap? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Snap’s shares are very volatile and have had 26 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 5 days ago when the stock gained 3.9% on the news that President Trump extended a ceasefire with Iran. The positive sentiment was reflected across the board, with the S&P 500, Dow Jones Industrial Average, and Nasdaq 100 all showing significant gains. This development provided a degree of relief to investors, reducing geopolitical uncertainty that had been weighing on the markets. A de-escalation in tensions is generally viewed as favorable for global economic stability, encouraging investment in riskier assets like equities as the perceived threat of a wider conflict diminishes.

Snap is down 25.3% since the beginning of the year, and at $6.08 per share, it is trading 41.3% below its 52-week high of $10.35 from July 2025. Investors who bought $1,000 worth of Snap’s shares 5 years ago would now be looking at only $100.40.

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