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Why Is Starbucks (SBUX) Stock Soaring Today

April 29, 2026 at 13:25 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SBUX Cover Image

What Happened?

Shares of coffeehouse chain Starbucks (NASDAQ: SBUX) jumped 9.2% in the afternoon session after the company reported better-than-expected revenue and profit for its first quarter of 2026. The company posted revenue of $9.53 billion, an 8.8% increase from the same period last year, while its adjusted earnings per share of $0.50 beat consensus estimates by 13.6%. A key highlight for investors was the 6.2% growth in same-store sales, a significant turnaround from the 1% decline in the prior year's quarter. The strong performance in sales at existing locations, coupled with the overall revenue beat, signaled to investors that the business is regaining momentum.

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What Is The Market Telling Us

Starbucks’s shares are not very volatile and have only had 3 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 12 days ago when the stock gained 1.9% on the news that Iran announced the reopening of the Strait of Hormuz, which triggered a sharp drop in crude oil prices and signaled an easing of inflationary pressures on operating margins. For the restaurant industry, lower oil costs translate directly into cheaper delivery and supply chain logistics. Also, decreased fuel prices at the pump act as an effective "tax cut" for consumers, boosting discretionary income and encouraging higher foot traffic for casual and fine dining establishments alike.

Starbucks is up 26% since the beginning of the year, and at $105.82 per share, has set a new 52-week high. Despite the year-to-date gain, investors who bought $1,000 worth of Starbucks’s shares 5 years ago would now be looking at only $922.99.

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Why Is Starbucks (SBUX) Stock Soaring Today

What Happened?

What Is The Market Telling Us

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