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Uber (UBER) Stock Trades Up, Here Is Why

June 24, 2026 at 15:00 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

UBER Cover Image

What Happened?

Shares of ride sharing and on-demand delivery platform Uber (NYSE: UBER) jumped 5.8% in the afternoon session after the company announced a significant expansion of its Uber Eats marketplace by adding five new U.S. retail partners.

The new partners include Kiehl's, FedEx Office, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet, broadening the platform's on-demand delivery offerings. The rally was supported by other positive developments, including an analyst at Tigress Financial Partners raising the stock's price target to $115.

Additionally, a filing disclosed that U.S. Representative Nancy Pelosi made a new bullish bet on the company through long-dated call options. Uber also revealed plans with partner WeRide to launch a commercial robotaxi service in Zurich, their second planned European deployment.

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What Is The Market Telling Us

Uber’s shares are not very volatile and have only had 7 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 9 days ago when the stock gained 5.7% on the news that the company announced a significant expansion of its advertising business with the introduction of new products for brands.

The announcement on June 15 detailed three new product areas: trip-based "Offers on Uber," premium ad formats for Uber Eats, and "Offsite Ads" that leverage Uber's data to reach consumers on Meta and Google Shopping.

The positive investor reaction follows a period where the stock traded near its 52-week low, despite what some analysts see as a disconnect with the company's performance. The business has been reporting strong gross bookings growth and generating substantial free cash flow, and this expansion into advertising may provide a new avenue for growth.

Uber is down 10.6% since the beginning of the year, and at $74.10 per share, it is trading 26% below its 52-week high of $100.10 from October 2025. Despite the year-to-date decline, investors who bought $1,000 worth of Uber’s shares 5 years ago would now be looking at an investment worth $1,458.

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