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3 Consumer Stocks That Concern Us

By: StockStory

July 03, 2026 at 00:31 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SONO Cover Image

Consumer discretionary businesses are levered to the highs and lows of economic cycles. Unfortunately, the industry’s recent performance suggests demand may be slowing as discretionary stocks’ 5.6% return over the past six months has trailed the S&P 500 by 2.8 percentage points.

A cautious approach is imperative when dabbling in these companies as many also lack recurring revenue characteristics and ride short-term fads. Keeping that in mind, here are three consumer stocks we’re steering clear of.

Sonos (SONO)

Market Cap: $1.84 billion

A pioneer in connected home audio systems, Sonos (NASDAQ: SONO) offers a range of premium wireless speakers and sound systems.

Why Do We Steer Clear of SONO?

Annual revenue declines of 1.4% over the last five years indicate problems with its market positioning
Performance over the past five years shows each sale was less profitable as its earnings per share dropped by 9.3% annually, worse than its revenue
Low free cash flow margin of 6.2% for the last two years gives it little breathing room, constraining its ability to self-fund growth or return capital to shareholders

Sonos’s stock price of $13.33 implies a valuation ratio of 12.6x forward P/E. Read our free research report to see why you should think twice about including SONO in your portfolio.

Steven Madden (SHOO)

Market Cap: $3.35 billion

As seen in the infamous Wolf of Wall Street movie, Steven Madden (NASDAQ: SHOO) is a fashion brand famous for its trendy and innovative footwear, appealing to a young and style-conscious audience.

Why Are We Out on SHOO?

17% annual revenue growth over the last five years was slower than its consumer discretionary peers
Poor free cash flow margin of 5.1% for the last two years limits its freedom to invest in growth initiatives, execute share buybacks, or pay dividends
Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions

Steven Madden is trading at $39.92 per share, or 18.4x forward P/E. To fully understand why you should be careful with SHOO, check out our full research report (it’s free).

Carriage Services (CSV)

Market Cap: $629.3 million

Established in 1991, Carriage Services (NYSE: CSV) is a provider of funeral and cemetery services in the United States.

Why Do We Pass on CSV?

Sales trends were unexciting over the last five years as its 3.6% annual growth was below the typical consumer discretionary company
Ability to fund investments or reward shareholders with increased buybacks or dividends is restricted by its weak free cash flow margin of 10.4% for the last two years
Returns on capital haven’t budged, indicating management couldn’t drive additional value creation

At $38.98 per share, Carriage Services trades at 10.9x forward P/E. Check out our free in-depth research report to learn more about why CSV doesn’t pass our bar.

High-Quality Stocks for All Market Conditions

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren’t just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week’s Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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