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Why Target (TGT) Stock Is Trading Up Today

August 03, 2026 at 12:45 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

TGT Cover Image

What Happened?

Shares of general merchandise retailer Target (NYSE: TGT) jumped 3.1% in the afternoon session after continued momentum fueled by positive analyst sentiment and a broader market shift toward consumer staples. The stock's rise was supported by several favorable analyst actions. Gordon Haskett raised its price target to $170 with a "Buy" rating, while Wolfe Research upgraded the stock to "Outperform."

Additionally, Jefferies increased its price target to $161, and Wells Fargo maintained an "Overweight" rating, lifting its target to $165. The positive momentum was also fueled by a broader market trend where investors moved into consumer staples stocks, which are often seen as more stable investments. This sentiment was echoed on CNBC's "Halftime Report," where Stephanie Link of Hightower Advisors named Target as her "final trade." These developments follow the company's recent dividend increase and upgraded fiscal year 2026 earnings guidance.

The shares were trading at $149.11, up 3.2% from the previous close.

Is now the time to buy Target? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Target’s shares are not very volatile and have only had 4 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 12 months ago when the stock dropped 7.6% on the news that the company reported mixed second quarter earnings. Traffic to its stores fell and gross margin slightly missed.

Also, a new CEO was announced. On the other hand, revenue beat slightly, and full-year guidance was maintained. Overall, we think this was a mixed quarter. Investors were likely hoping for more, or were likely disappointed in the CEO announcement.

Target is up 48.3% since the beginning of the year, and at $149.11 per share, it has set a new 52-week high. Despite the year-to-date gain, investors who bought $1,000 worth of Target’s shares 5 years ago would now be looking at only $568.67.

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