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Deal expands the data infrastructure and product offerings of parent Know Company Inc.
Edmonton, AB – TheNewswire - September 17, 2025 – Knower Tech, a division of Know Company Inc. has acquired 100% of the outstanding shares of Cross Pixel Media Inc. in an all-cash transaction.
Cross Pixel provides elite audience data solutions and fields engineering and customer service teams for more than 650 brands that advertise on major digital platforms. Incorporating these capabilities will strengthen Knower Tech, which provides simpler, more transparent tools – audience targeting, ad automation, and campaign optimization – to improve performance for media planners and buyers, who can access the products directly via free apps.
“Cross Pixel enhances our core proposition,” said Stephanie McCabe, President of Knower Tech and EVP of Know Company. “The products they have created and delivered to the market are excellent, the team is fantastic, and the underlying technology is very impressive.”
“This is a great fit,” said Alan Pearlstein, Founder of Cross Pixel. “We can give clients access to a portfolio of solutions while we take on even bigger challenges for advertising.”
Know Company founded on the premise that making premier technologies more accessible powers business growth. All of the company’s products can be used by individuals on demand, without licenses or layers of approval – allowing for stronger, timelier responses to market conditions.
“Our clients have never had a more complete audience targeting suite available to them, from premier location to contextual targeting,” said Vikram Seth, Founder and CEO of Know Company. “We’re excited about the rich capabilities Cross Pixel brings and the solutions we can create from them.”
About Know Company
Founded in Edmonton, AB in 2016 by Vikram Seth, Know Company (formerly LoKnow) is home to Dandelion, LoKnow, Knower Tech and IKPN. The employee-owned company is among Canada’s fastest-growing startups and has established itself as a player in digital advertising technology in North America. Know Company has expanded their technology and sales offices in the United States to Chicago, New York, Denver and Austin and in Canada to Calgary, Edmonton, Saskatoon, Montreal, Toronto, Winnipeg, Vancouver, and Victoria. The expanded footprint allows the enterprise to leverage top talent across North America and increase access to technology for all of their clients.
About Cross Pixel
Cross Pixel Media, based in New York and Miami, founded in 2011, has built a strong and evolving audience data offering for advertisers. The extremely talented and long-serving Cross Pixel team has built their products on strong infrastructure and data partnerships that enhance continuous innovation as the advertising data industry evolves.
CONTACT
Media: Fred Pfaff, fred@fredpfaffinc.com, 917-902-6883
Corporate: Stephanie McCabe, stephanie.mccable@knowertech.com
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