About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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New Ameriprise Ads Spotlight How the Firm and its Advisors Deliver Financial Advice to Help Clients Navigate Uncertainty and Stay on Track

With continued market volatility, rising interest rates and high inflation entering the new year, Ameriprise Financial Inc. (NYSE: AMP) today released two television ads that illustrate how the firm helps clients navigate uncertainty with confidence and stay focused on their long-term goals. The new ads are part of the company’s Advice Worth Talking About® brand platform, which highlights the firm’s reputation for delivering personalized advice and an exceptional client experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230109005783/en/

“Our latest ads articulate the value of personal financial advice from a trusted advisor – which we know from research has never been more important and relevant given the current environment,” said Marie O’Neill, senior vice president of marketing at Ameriprise. “They reinforce how our deep client relationships and best-in-class capabilities help investors feel confident and in control of their financial lives, even when the markets may feel uncertain.”

The new 30-second TV spots feature individuals talking straight to the camera, as if they are having a conversation with a friend, as they discuss how their Ameriprise advisors understand their financial goals and help them navigate market uncertainty, which makes them feel confident about the future. The corresponding visuals showcase clients speaking with their financial advisors in person, virtually or interacting with the company’s online-goal tracking tools:

  • “Financial advice that can help build confidence” portrays a man reviewing the progress he has made toward his goals while working with his Ameriprise financial advisor. The man explains that his advisor has helped him successfully navigate many uncertain periods, and with advice from Ameriprise, he knows he is on track.
  • “Financial advice I can count on” features a woman reviewing the important progress she’s making toward achieving her goals with her Ameriprise financial advisor. The woman shares how her financial advisor helps her feel confident that she can reach her goals.

The spots will run alongside “Referred by” that launched in 2022,and will run across broadcast news programming including NBC Nightly News, ABC World News Tonight, CBS Sunday Morning and Face the Nation. Additionally, they will air on cable news, entertainment and sports and programming, including events like college basketball on ESPN2 and CBS Sports Network.

In addition to the TV ads, the multichannel campaign includes digital advertising, podcast sponsorships, social media creative and customizable content available for Ameriprise financial advisors to use in their local markets.

Invisible Man developed the creative for the campaign and MayoSeitz served as the media buying agency for Ameriprise.

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 125 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs.

Working with a financial advisor does not guarantee investment success.

Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.

Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Ameriprise Financial Services, LLC. Member FINRA and SIPC.

© 2023 Ameriprise Financial, Inc. All rights reserved.

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