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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Snap Inc. Unveils ARES to Bring Power of Its Augmented Reality to Enterprises

By: via Business Wire

ARES Serves as the Industry's First Enterprise-Wide Augmented Reality Solution

Goodr, Princess Polly, Gobi Cashmere Among Snap’s First Customers

Snap Inc. today unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap's Augmented Reality (AR) into their owned and operated channels with ease and at scale. Through this offering, consumers will enjoy immersive and personalized experiences with their favorite brands, with a suite of advanced tools designed to increase confidence in their purchases.

ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies have been using various products from Fit Finder to AR Try-On, which are features that make up our new Shopping Suite.

“Over the last decade, we've been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses' websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services of Snap Inc. “We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”

ARES unifies Snap’s world-class AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for Snap’s AR enterprise offering.

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be widely available to customers in Q2 and includes AR shopping for apparel, footwear, and accessories. Shopping Suite also includes:

  • Dedicated services and support: Businesses can leverage dedicated services for AR asset creation and robust technical implementation support. The Shopping Suite’s AR asset creation services help businesses create digital versions of their apparel, footwear, and eyewear products using proprietary photogrammetry hardware and machine learning creation pipelines to deliver high fidelity assets optimized for end user performance.
  • Enterprise tools to manage assets and integrations: Businesses can manage and optimize their AR assets and integrations, measure performance analytics, and receive dedicated Shopping Suite support.
  • Experience delivery: Businesses can integrate our AR Try-On, Fit Finder, and interactive 3D Viewer technology into their own apps and websites, offering shoppers the ability to receive accurate fit and sizing recommendations, try-on or view products in augmented reality, and interact with products in 3D.

ARES is already seeing promising results from early customers using Shopping Suite features, who are making the shopping experience frictionless and personal:

  • Goodr leveraged AR Try-On and interactive 3D Viewer technology to replicate the experience of in-store shopping on customers’ mobile devices and saw an 81%1 uplift in add-to-cart and 67% uplift in conversion for mobile device users2, leading to a 59% increase in revenue per visitor
  • Princess Polly incorporated Fit Finder and AR Try-On features to deliver recommendations to over 7.5 million shoppers3 who had a 24% reduced return rate4 than shoppers not using the technology.
  • Gobi Cashmere’s conversion rate was 4X higher for shoppers5 using Fit Finder recommendations and AR Try-On features, helping provide personalized experiences to 1 in 4 of shoppers.6

About Snap Inc.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

 

1 Snap Inc. internal data March 15 - August 15 2022

2 Snap Inc. internal data March 15 - August 15 2022

3 Snap Inc. internal data July 1 2020 - October 31 2022.

4 Snap Inc. internal data July 1 2020 - October 31 2022.

5 Snap Inc. internal data September 1 2022- October 31, 2022.

6 Snap Inc. internal data September 1 2022- October 31, 2022

 

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