About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Tim Carli - Business Development Manager

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News Direct Adapts to the Changing Landscape of News Distribution

--News Direct--

In response to the evolving dynamics in the news industry, News Direct, an innovative, key player in the newswire business, is taking proactive steps to redefine its role in the world of news distribution. The recent trend of major online publishers reducing their focus on news content has spurred News Direct to diversify its product offerings and amplify its digital presence.

An October 19th New York Times article, co-authored by Mike Isaac, Katie Robertson, and Nico Grant, highlighted the concerning shift in the online publishing industry. Leading platforms like Facebook, X, Instagram, and Google are minimizing their support for news content. This trend not only affects the media landscape but also has profound implications for the public relations (PR) profession.

News Direct occupies a unique position at the intersection between news and PR. It has observed the gradual diminishing effectiveness of traditional news releases in gaining earned media coverage, causing the focus to shift towards the posting of news releases on online platforms like Yahoo! Finance, social media channels like X (formerly known as Twitter) and harnessing the power of SEO.

In response to these changes, News Direct is embarking on an intentional effort to diversify its product mix. In addition to pushing out content across its global network, the company is now focused on content amplification by becoming both a distributor of, and a destination for, such content. The primary catalyst for this shift is the dramatic surge in domain authority and organic traffic to newsdirect.com.

Two key factors have contributed to this rise to Internet prominence. First, News Direct introduced "Digital Asset Direct", a feature unique in the industry, allowing the distribution of standalone multimedia content over its newswire without the requirement of embedding it within a text-based news release. Such digital content, particularly video, aligns with Google's preference for multimedia, further enhancing the News Direct platform's performance in search results.

Secondly, News Direct launched its Sponsored Content product, Town Square, which has seen thousands of sponsored articles published on the website. This has driven a substantial increase in organic traffic, organic keywords, and backlinks, significantly boosting domain ranking and authority.

The success of these strategies has encouraged News Direct to expand its product suite to include podcasting (News Direct Podcast Channel), guest blogs (Blog Buffet), and soon, video/webinars. These offerings enable clients to leverage News Direct's website popularity and employ multiple influential formats to attract and engage audiences.

Notably, News Direct posts this content but does not host it, ensuring that visitors are directed to the issuer's preferred site, such as YouTube. This approach provides a symbiotic relationship, whereby News Direct's web traffic benefits content creators, and in turn, that traffic is driven to the content creators' preferred hosting domains.

The visitor universe of News Direct's website is diverse, attracting audiences from the PR, IR, and marketing communities, individual and institutional investors, journalists, consumers, and more. Thus, the digital environment acts as a melting pot, catering to various segments of society on a global scale.

According to News Direct founder and CEO, Gregg Castano, "We at News Direct recognize that the challenges in the news distribution landscape present opportunities for innovation. To quote Winston Churchill, 'A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.' The dramatic pivot by online publishers most definitely will create obstacles for the PR profession, but we're optimistic that effective use of technology will provide viable alternatives for content amplification. While this is not the sole solution, News Direct is confident that it is a valuable option."

Contact Details

Gregg Castano

+1 203-935-8103

gregg.castano@newsdirect.com

View source version on newsdirect.com: https://newsdirect.com/news/news-direct-adapts-to-the-changing-landscape-of-news-distribution-387155176

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