About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Digital Silk Expands Performance Branding Service for DTC eCommerce Brands

By: Newsfile

Miami, Florida--(Newsfile Corp. - June 10, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has announced the expansion of its performance branding service to better support direct-to-consumer (DTC) eCommerce brands. This enhancement aims to help businesses build stronger visual identities while aligning brand development with measurable business goals such as customer acquisition, retention and revenue growth.

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Digital Silk Expands Performance Branding Service for DTC eCommerce Brands

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The update responds to growing demand among U.S. eCommerce companies for branding solutions that do more than look good-they need to drive performance. A 2024 report by McKinsey & Company noted that companies combining creativity with data-driven personalization can increase revenue up to two times faster than peers.

Digital Silk's expanded service introduces a multi-phase branding approach that includes:

  • Strategic visual identity creation tailored for online conversion
  • Brand voice development aligned with audience segmentation
  • Data-integrated creative testing across web and paid media platforms
  • Scalable brand asset systems optimised for omnichannel eCommerce

"We've seen a shift in how DTC brands treat branding - not just as an aesthetic choice but as a performance lever," said Gabriel Shaoolian, CEO of Digital Silk. "Our updated service aims to help eCommerce businesses translate their unique brand story into results, from higher conversion rates to stronger customer loyalty."

Tailored Branding Solutions for U.S. eCommerce Brands

From start-ups to scaling eCommerce retailers, the expanded offering is designed to be flexible and measurable. Digital Silk reports an increase in requests for brand redesigns that tie directly into growth metrics, including average order value, time on site and cart recovery.

Notable features of the updated service include:

  • Brand audits with CRO and UX analysis
  • Conversion-focused packaging and product visuals
  • Integration of branding into email, SMS and remarketing campaigns
  • Optimised style guides for consistency across storefronts and marketplaces

This strategic approach reflects Digital Silk's continued focus on providing outcome-driven solutions for online-first brands operating in a saturated market.

About Digital Silk

Digital Silk is an award-winning Branding Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and help improve visibility.

Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/255070

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