About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

DataMasters Launches Targeted ATV Database Mailing Lists to Help Businesses Reach Powersports Enthusiasts

-

DataMasters has announced the release of its ATV database mailing lists, providing businesses with a direct channel to engage with verified all-terrain vehicle (ATV) owners and powersports enthusiasts across the United States. The newly available data sets are designed to support marketing and outreach efforts across a wide range of industries, including retail, insurance, adventure tourism, and vehicle sales. With increasing demand for precision marketing tools in the competitive powersports sector, the comprehensive ATV mailing list from DataMasters provides an updated and segmented contact resource for businesses seeking measurable campaign performance.

The DataMasters ATV mailing lists enable clients to target potential customers using multiple data points, including ATV make, model, year, geographic location, and other behavioral or demographic criteria. This enables dealerships, parts distributors, extended warranty providers, and tour operators to target their outreach to individuals most likely to respond to offers relevant to their specific vehicle usage or brand loyalty. In addition to being compatible with traditional direct mail campaigns, the database is also structured to integrate with digital marketing and CRM platforms, supporting multi-channel outreach strategies. The company’s commitment to maintaining list accuracy and delivering only opt-in, verified data ensures high deliverability rates and campaign efficiency.

An off-road vehicle like those owned by ATV owners in the DataMasters ATV Database

According to David Rickenbacher, the owner of the company, the ATV mailing list represents a strategic solution for those operating in niche or enthusiast markets. “Companies serving the powersports market need more than just broad consumer data—they need access to individuals who are active owners and participants in recreational off-road activities,” said Rickenbacher. “This product is about connecting businesses with those exact customers who are not only interested in ATVs but are already financially and emotionally invested in them,” Rickenbacher emphasized that the compilation methodology focuses on current data sources, including warranty registrations, insurance information, lifestyle indicators, and behavioral signals to maintain relevance and timeliness.

As participation in outdoor recreation continues to grow, businesses targeting ATV users are increasingly seeking tools to stand out in a crowded marketing landscape. Traditional advertising channels often yield limited returns due to a lack of personalization or data specificity. DataMasters’ ATV list offers a tactical advantage by enabling companies to craft messages aligned with known user interests and purchase patterns. Whether the goal is to drive dealership foot traffic, promote new safety gear, offer trail tours, or launch a regional insurance promotion, campaign targeting becomes more refined with access to precise consumer profiles.

In a recent update to its list management infrastructure, DataMasters has introduced enhanced validation protocols and segmentation options that improve list freshness and reduce marketing waste. These improvements are reflected in the ATV database mailing list, where updates are conducted regularly to remove outdated records and incorporate newly verified data points. Rickenbacher stated that businesses benefit not only from a large-scale national database but also from targeted advertising at the local level. “Whether a company wants to focus on a handful of zip codes or conduct a broader campaign across multiple states, we offer list configurations that match their campaign scope,” Rickenbacher explained. “It’s not just about quantity—it’s about quality and flexibility.”

DataMasters, based in Texas, has positioned its database services as a practical solution for organizations constrained by budget but aiming for high engagement. The ATV list is part of the company’s broader offering of lifestyle and vehicle ownership databases, which also include motorcycle riders, RV owners, boaters, and other niche groups. For each list, clients receive support in selecting, filtering, and formatting lists to ensure compatibility with their campaign design and objectives. Additionally, proprietary data hygiene processes help eliminate duplicates and ensure contact accuracy before any data is delivered.

With a growing interest in high-impact, data-driven outreach campaigns, the ATV mailing lists from DataMasters represent a strategic asset for any business aligned with the powersports lifestyle. The database is regularly updated, customizable, and supported by industry-standard validation processes, making it an ideal solution for marketers seeking to reach their audiences in a timely and relevant manner. According to Rickenbacher, “Businesses that recognize the value of refined audience data tend to outperform their peers when it comes to customer response, retention, and campaign ROI.” He added that the company’s long-standing experience in consumer data services enables it to offer not only information but also guidance on how to apply it most effectively.

The company maintains its operational presence in Texas, with list acquisition services available nationwide. Businesses interested in obtaining ATV-specific contact data can visit the https://www.datamasters.org/mailing-lists/atv-database-mailing-lists/ page for details or contact DataMasters for a local consultation. The availability of accurate, opt-in data is becoming increasingly critical for organizations seeking to optimize their return on ad spend while avoiding broad or inefficient targeting practices.

###

For more information about Datamasters, contact the company here:

Datamasters
David Rickenbacher
(469) 549-1800
sales@datamasters.org
Datamasters
6101 Long Prairie Rd # 744
Flower Mound, TX 75028
(469) 549-1800

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.