Paul Davis West LA Names Rising Marketing Powerhouse Oliver Optican as Marketing Strategy Lead

December 09, 2025 at 03:00 AM EST

After scaling growth at Preferred Roofing and founding Optican Edge, Optican brings his high-velocity branding, lead-gen and market expansion expertise to one of LA's most respected restoration companies.

LOS ANGELES, CA, December 09, 2025 /24-7PressRelease/ -- Paul Davis West LA announced today that Oliver Optican has officially joined the company as Marketing Strategy Lead, marking a major addition for the West LA leadership team.

Optican, known for his relentless drive, creative approach to marketing, and ability to generate demand fast, arrives with an unusually powerful background for someone his age. He began his career at Preferred Roofing, where he quickly became the driving force behind the company's brand growth, lead generation and creative direction.

During his time at Preferred Roofing, Optican helped launch new marketing initiatives, created campaigns seen across Los Angeles, and was responsible for website strategy, sponsorships, content, direct outreach, and large-scale lead programs.

"I had a blast building that brand and scaling it," Optican said. "It was nonstop growth and really sharpened my skillset."

That experience led him to launch his own agency, Optican Edge, a creative marketing outfit that worked with home improvement companies, service businesses, and growing brands. Optican Edge quickly made a name by delivering results: lead generation, branding, content, digital ads, and marketing systems designed for speed.

"I wanted to build something of my own," Optican said, "and I did. I built campaigns, I built systems, and I helped businesses win."

Now, Optican brings that energy to Paul Davis West LA, a company already known in the region for excellence in property damage restoration, construction, and emergency response.

"Paul Davis is the real deal," he said. "Phenomenal people. Proven results. Huge market. I knew I wanted to be part of it. The goal now is simple: take the brand to a new level. Growth, visibility, partnerships, community presence. We're going big."

Optican will be leading marketing strategy, brand development, digital communications, and growth initiatives for the West LA territory. He will also play a major role in new sponsorships, community outreach, digital content, real estate industry relationships, and large-scale sales enablement.

"This is a serious team," Optican said. "I'm here to build momentum, elevate the brand, and bring fresh energy. We're going to grow this operation and make sure everyone in Los Angeles knows who Paul Davis West LA is."

Paul Davis West LA is a leading property restoration company specializing in water, fire, mold, and disaster recovery services. The company provides residential and commercial restoration, construction, and emergency response throughout Los Angeles. With a reputation for integrity, craftsmanship, and rapid deployment, Paul Davis West LA has become one of the most trusted restoration partners for homeowners, property managers, insurance carriers, and real estate professionals.

Related Link:
https://olieopt.com

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Paul Davis West LA Names Rising Marketing Powerhouse Oliver Optican as Marketing Strategy Lead

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