Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Top Appliance Retailer Boosts Conversions With HawkSearch

AI search and personalization speeds up shopping and drives sales

WOBURN, MA / ACCESS Newswire / August 28, 2025 / Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, announced the launch of a search platform upgrade for a top appliance retailer. The upgrade delivers faster, more relevant search results and a smoother shopping journey.

HawkSearch now powers OpenSearch, unified site search, and advanced visual search for the appliance retailer. Customers see personalized recommendations and custom landing pages that guide them to the right products faster. For example, a shopper searching "stainless steel French door refrigerator" instantly sees in-stock models, related accessories, and financing options tailored to their browsing history.

The platform is built for speed, scalability, and uptime. AI-driven analytics give the retailer insights to improve merchandising and marketing strategies in real time.

"This initiative shows HawkSearch's ability to deliver scalable, innovative search solutions that meet changing customer expectations," said Ari Kahn, CEO of Bridgeline Digital.

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. Learn more at www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

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