Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Westlake Royal Building Products™ Adds Five New Vinyl Siding Colors to Royal Siding® and Exterior Portfolio® Lines

Westlake Royal Building Products, one of North America’s largest manufacturers and distributors of exterior and interior building products, is pleased to announce that it has added five new on-trend colors to its Royal® Siding and Exterior Portfolio® vinyl siding lines. Inspired by colors found in nature, the newly added colors in tones of gray, blue-gray, brown and green, reflect the latest trends in modern exterior home design.

“We know color is critical to a designer and homeowner’s ultimate vision. Westlake Royal is committed to offering the widest range of options for our customers in the latest trending shades, while maintaining the highest standards of performance from vinyl siding,” said Steve Booz, Vice President, Marketing & Product Management. “We are confident that the five new additions to our color palette will become top-sellers in our Royal Siding and Exterior Portfolio lines of vinyl siding.”

Royal Siding and Exterior Portfolio’s wide range of colors are informed by leading residential architects and design trends. Both lines feature Chromatix technology color protection to resist fading. Exterior Portfolio includes shades in SmartStyles Premium and SmartStyles Expressions, while Royal Siding’s palette includes Colorscapes® Premium and Colorscapes Dark.

The three new Exterior Portfolio colors are:

  • Stone Harbor - SmartStyles Expressions, a cool gray (available in CraneBoard® Solid Core Siding®, Premium Pointe®, Board & Batten, Market Square®, Portsmouth Shake & Shingles)
  • Spruce - SmartStyles Expressions, a vibrant green (available in CraneBoard Solid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles)
  • Smoky Ash - SmartStyles Premium, a warm brown-gray (available in CraneBoard Solid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles)

The two new Royal Siding colors are:

  • Silver Mist - Colorscapes Premium, a neutral light gray (available under Residential, Estate, Board & Batten, Woodland and Portsmouth Shake & Shingles)
  • Riverway - Colorscapes Dark, a light blue-gray (available under Estate, Board & Batten, Woodland and Portsmouth Shake & Shingles)

To learn more about vinyl siding from Westlake Royal Building Products, please visit www.westlakeroyalbuildingproducts.com/siding-solutions.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

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