Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

UserTesting’s New Templates Help Mitigate Risk During Digital Product Development and Provide Greater Agility Amid Changing Market Conditions

New templates are designed to help digital product teams learn from customers faster and earlier in the process with human insight, ultimately de-risking decisions without slowing them down.

UserTesting (NYSE: USER), a leader in video-based human insight, today announced the availability of new test templates for the UserTesting® Human Insight Platform that help companies de-risk the digital product development process, make smarter decisions earlier in the process, and drive results like increasing customer retention while reducing costs. With UserTesting’s new templates, product teams can identify and validate ideas, concepts, prototypes, and experiences before devoting precious development cycles and costs associated with sprint cycles and failed product launches. Organizations have an abundance of data about what their customers are doing, but often don’t know what is driving customers’ decisions or why. UserTesting helps them quickly identify the challenges and make the right business decisions, which can be critical during periods of fluctuating market conditions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220726005073/en/

According to a recent Deloitte report, “Data suggests demand and customer retention are at risk—particularly for products and services consumers may 'feel' they can do without.” The report discusses how customers are questioning rising prices, and how companies can react in the face of challenging economic periods to keep customers coming back.

Rather than getting trapped building products and services that are not going to sell, and impact budgets with having to spend money on re-work, digital product teams can identify where there is opportunity to innovate, differentiate, or target unmet needs with help from UserTesting’s new templates. Additionally, UserTesting provides greater clarity into customers’ perceptions and changing behaviors, as they can observe customers interacting with any digital experience anytime and anywhere, and this provides greater confidence in the development process.

This UserTesting template bundle is ideal for digital product teams and includes pre-built test plans that help them:

  • Discover and rank customer problems more quickly and accurately
  • Learn about customers’ pains and gains earlier
  • Prioritize new features to build what customers are looking for
  • Validate concepts earlier in the product development cycle

Organizations can use UserTesting’s pre-built sample questions as-is or customize the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from a company’s own network of customers, partners, and employees.

“Truly understanding customer data and insights provides significant benefits and market leadership opportunities for companies as they create new products and services in today’s market,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting helps companies prioritize their roadmaps to maximize the creation of new products and services, while mitigating risks and reducing costs of production. UserTesting can help steer companies towards creating what customers are looking for, building value, and ensuring better returns to help grow the business, before wasting time and money going down a path nobody wants.”

The new templates focused on mitigating risk in product development add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.

About UserTesting

UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has approximately 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.