About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Klaviyo Announces Integration With Amazon’s Buy With Prime

By: via Business Wire

The Buy with Prime integration with Klaviyo helps businesses increase customer conversion and drive loyalty

Klaviyo, an intelligent marketing automation and customer data platform for B2C businesses, today announced a new integration with Amazon’s Buy with Prime. The Klaviyo for Buy with Prime integration enables Klaviyo users to easily sync their Buy with Prime order and customer data with their Klaviyo account, giving them a more complete view of each customer. The additional data provided by this integration ensures businesses can provide more targeted communications to the same customers in the future, helping businesses further nurture customer relationships and drive repeat purchases.

Once the Klaviyo for Buy with Prime integration is connected, the business’ Buy with Prime order and customer information is automatically synced with their Klaviyo account. Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform, helping them scale personalized outreach and drive sales.

Available now, businesses who use Klaviyo for Buy with Prime can:

  • Have a single, real-time view of every customer: The Klaviyo for Buy with Prime integration provides a quick and easy sync of customer order data, giving businesses a more complete view of each customer within Klaviyo. With customer data in one place, businesses can leverage Klaviyo to make predictions about a customer’s next order date, customer lifetime value, churn risk, and more, allowing them to create and deliver highly personalized experiences across digital channels.
  • Increase conversions and revenue: A new capability introduced with this integration is the ability to re-target customers who initiated a Buy with Prime order but did not complete the checkout. Now, businesses can re-target these customers with automated abandoned checkout emails. Additional capabilities for businesses include using Klaviyo’s advertising integrations to attract new customers that made similar Buy with Prime product purchases and cross-promote other products that are eligible for Buy with Prime, so they can convert and attract new customers with timely and relevant communications.
  • Build and nurture direct customer relationships: By having more control over customer order information and data, businesses can now automate post-purchase flows for Buy with Prime customers, ask about their experience, cross-sell and up-sell with personalized product recommendations based on a customer’s purchase history, create a new segment of customers who purchase through Buy with Prime and send personalized communications that acknowledge a customer’s preferred method of purchasing.

“It’s becoming increasingly challenging for businesses to stand out in today’s ecommerce market — which means it’s crucial for businesses to utilize their own customer data to fuel more personalized marketing efforts and cultivate brand loyalty,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our goal is to build partnerships and integrations that empower our customers to own their destiny. We’re thrilled to partner with Amazon on this integration to enable businesses using the Klaviyo platform to effortlessly sync, access and analyze shopper data from purchases made using Buy with Prime.”

"We’re continuously adding new features and functionalities to Buy with Prime to help merchants of all sizes better serve their customers wherever they shop by building a direct relationship with them,” said Russell Baker, director of partnerships and integrations, Buy with Prime. “We’re excited to partner with Klaviyo on this integration to enable merchants to use data to build customer loyalty and drive sales.”

For more information on how to get started with Klaviyo and Buy with Prime, click here.

About Klaviyo

Klaviyo is an intelligent marketing automation platform that makes it easy for businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative businesses like Dermalogica, Living Proof, Citizen Watches, and more than 110,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Contacts

More News

View More
Eli Lilly Stock Soars on Trump Tariff Hopes and Pfizer Deal
Via MarketBeat
Topics Government World Trade
Tickers LLY PFE
3 Exceptional Stocks to Build Long-Term Wealth
Via MarketBeat
Topics Economy
Tickers ABBV COST RKLB
Insider Sales Jump at Broadcom and CoreWeave: Red Flag Ahead?
Via MarketBeat
Topics Artificial Intelligence
Tickers AVGO CRWV NVDA
Marvell Insiders Buy Shares—Should Investors Follow Suit?
Via MarketBeat
Topics Artificial Intelligence
Tickers MRVL NVDA ORCL
Trump’s Drug Price Cuts: Boom or Bust for These 3 Pharma Giants
Via MarketBeat
Topics Government Supply Chain World Trade
Tickers JNJ LLY PFE
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.