About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Forrester Introduces New Forrester Decisions Research Services To Help B2B Leaders Drive Scalable And Sustained Business Growth

By: via Business Wire

Forrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales, at B2B Summit North America. Forrester Decisions for Revenue Operations is designed to help B2B leaders align internal operations that maximize customer value and drive higher revenue and profitability. This Forrester Decisions service will help leaders across marketing operations, sales operations, and revenue operations strengthen their focus on customer value creation through the integration of effective operating models across the revenue ecosystem.

In 2023, B2B firms are facing slower growth due to soaring costs to win customers and retain revenue, along with heightened customer expectations. Eighty-three percent of buyers are dissatisfied with their vendors in one or more areas during the buying process, according to Forrester. This extensive dissatisfaction is representative of the opportunity that vendors have in front of them to improve the buyer’s experience. Revenue leakage — the loss of earned or potential revenue due to inefficiencies across the customer lifecycle — can harm customer satisfaction and cripple company growth, especially in this environment. To rise to this moment, B2B operations leaders need to expand their remit beyond internal measures of performance such as improving team efficiency and productivity to driving customer and buyer value.

Forrester Decisions for Revenue Operations helps B2B operations leaders break down functional silos and unify revenue operations strategy to optimize customer value, including:

  • Bridging strategy and execution with integrated planning and budgeting.
  • Aligning revenue ecosystem processes and managing change.
  • Driving actionable insights and performance measurement.
  • Establishing an operational data strategy advantage.
  • Delivering value through revenue technology.
  • Motivating performance through sales compensation.
  • Designing high-performing revenue operations teams.

In addition, Forrester introduced Forrester Decisions for B2B Sales to help sales executives, as well as leaders across sales enablement, revenue enablement, customer success, and channel sales, drive scalable and sustainable revenue growth. The service enables B2B organizations to align revenue and route-to-market strategies to corporate objectives, inspire and empower their teams to achieve revenue targets, and acquire new customers to deliver growth.

“Operations teams are typically responsible for the platforms, data, process workflows, and analysis that enable buyer and customer engagement,” said Srividya Sridharan, VP and group research director at Forrester. “But a lack of focus on customer value and an inability to appropriately design and transform an effective operating model across the revenue ecosystem creates a big gap. Orienting revenue operations talent, capabilities, and resources around the customer throughout the revenue ecosystem can maximize customer value and accelerate revenue growth. These new Forrester Decisions services will ensure that B2B leaders have access to the latest research, tools, and guidance to fully align their ecosystems to drive business growth.”

Each Forrester Decisions service is built to empower leaders and their teams to move quickly, de-risk decisions, and save time and money through:

  • Bold vision research to stay ahead of shifting customer and market dynamics and plan for the future. For example, the report Orient Revenue Operations To Customer Value presents a vision for revenue operations leaders orchestrating customer value throughout the customer lifecycle.
  • Curated tools and frameworks to conquer priorities and deliver strategies with strategic models and plug-and-play templates. For example, Forrester’s B2B Revenue Operations Maturity Assessment Model enables B2B leaders to establish a revenue operations maturity baseline, outline areas for improvements, and transform their revenue operations capabilities.
  • Hands-on guidance to accelerate progress and bring their teams along with a tailored experience through analyst guidance sessions, peer discussions, and events.

Resources:

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Contacts

More News

View More
Eli Lilly Stock Soars on Trump Tariff Hopes and Pfizer Deal
Via MarketBeat
Topics Government World Trade
Tickers LLY PFE
3 Exceptional Stocks to Build Long-Term Wealth
Via MarketBeat
Topics Economy
Tickers ABBV COST RKLB
Insider Sales Jump at Broadcom and CoreWeave: Red Flag Ahead?
Via MarketBeat
Topics Artificial Intelligence
Tickers AVGO CRWV NVDA
Marvell Insiders Buy Shares—Should Investors Follow Suit?
Via MarketBeat
Topics Artificial Intelligence
Tickers MRVL NVDA ORCL
Trump’s Drug Price Cuts: Boom or Bust for These 3 Pharma Giants
Via MarketBeat
Topics Government Supply Chain World Trade
Tickers JNJ LLY PFE
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.