Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness

Global advertisers benefit from DV’s trusted measurement solutions to validate the media quality of LinkedIn’s video ads.

DoubleVerify ("DV") (NYSE: DV), the leading software platform for digital media measurement, today announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.

"Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership, and underscores our drive to ensure media quality on any platform anywhere in the world," said Mark Zagorski, CEO of DoubleVerify. “LinkedIn is one of the most premium digital media environments, and their rigorous partner performance and integration standards were a great fit for DV’s innovative solutions.”

Advertisers can access measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their LinkedIn ads campaigns.

“Our collaboration with DoubleVerify empowers our customers to continue reaching and engaging buyers through video with confidence,” said Abhishek Shrivastava, VP of Product, LinkedIn. “With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimize their B2B campaigns and increase performance on a safe and trusted platform.”

This announcement builds on the existing collaboration between DV and LinkedIn. In November 2022, DV expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. The continued collaboration strengthens LinkedIn’s commitment to providing safe and trusted experiences for advertisers.

DV plans to make this offering available for all advertisers over the coming days.

For more information on how DV’s solutions integrate with LinkedIn’s advertising platform, visit www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

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