Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising

Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies

Innovid (NYSE: CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimize CTV advertising.

Launched in April, Innovid’s Harmony initiative brings together industry leaders to work collaboratively to optimize CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers.

As part of the initiative, Innovid launched Harmony Direct to streamline the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste. Goodway Group and Vizio join Assembly, CMI Media Group, PMG, and Roku, as the first partners to use Harmony Direct.

Harmony Direct launch partners saw an average 8% increase in working media for agency partners. Publisher partners improved yield by up to 15%, which included average fill rates increasing from 90% to 100%. In 2024, across the total U.S. CTV market, this could represent more than $1 billion in immediate savings going back into the ecosystem.

Jay Friedman, CEO, Goodway Group

“As the CTV industry grows, we must work together to ensure that walls stay down, efficiencies are realized, and the TV experience remains relevant and accessible for all. We are committed to helping solve the challenges looming over CTV advertising today and are excited to be part of Innovid’s Harmony initiative to drive change for all.”

Zvika Netter, CEO & Co-Founder, Innovid

“We are encouraged that more forward-thinking industry leaders, including Goodway Group and Vizio, are leaning into Harmony to help address the complexities of the CTV ecosystem. As viewers and advertisers continue to move to streaming, we have an opportunity to come together to ensure the CTV marketplace avoids the pitfalls of digital’s past. We created the Harmony initiative and suite of products to solve for emerging complexities before they become too big to be undone. Harmony Direct was designed to remove waste from the guaranteed, non-biddable supply path and bring efficiencies to both the buy- and sell-sides. We applaud our partners for helping us make this a reality for the growing CTV marketplace.”

About Innovid

Innovid (NYSE: CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.