Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

KERV Unveils “Glow,” a New AI-Powered Display Product, Transforming Static Ads into Interactive, Attention-Based Media in Real-Time

KERV Interactive, the leader in AI-powered video analysis, performance, and monetization, today announced the launch of its latest display advertising innovation, KERV Glow. This cutting-edge product transforms standard static display assets into fully dynamic, interactive brand experiences in a completely turnkey manner. The solution is designed to enhance consumer engagement and time spent with brand creative, driving performance across every stage of the marketing funnel.

Glow utilizes KERV’s multi-patented image recognition technology to identify multiple objects within a static banner creative and instantly create a glow-like effect on each object that can be customized by brand standards. The technology then correlates each object with relevant copy and can support multiple landing page link outs. Buyers can now activate KERV Glow as a standalone creative, or as a retargeting component within an existing KERV campaign, leveraging KERV’s proprietary first-party interactor data.

Key Features and Benefits:

  • AI-Powered Capabilities: Patented image recognition and machine learning technology automatically transforms static assets into dynamic ads with the ability to link out to multiple landing pages.
  • Enhanced Engagement: Boost interaction rates and time spent with creative content.
  • Dynamic Banners: Activate as a standalone creative asset or integrate as a retargeting component within an existing KERV media buy.
  • 1P Interactor Data: Utilize the user’s unique touch-pattern data to retarget more relevant products or sequential messages to move audiences down the funnel.
  • Seamless Creation and Integration: Easily implement KERV Glow to move your audience further down the funnel and maximize your media investments.

Initial alpha tests of KERV Glow have shown impressive results with interaction rates 3x the industry average when the product is used in conjunction with KERV’s proprietary first-party interactor data. KERV Glow can be purchased directly or via programmatic, with 1P interactor data available exclusively via managed service.

"KERV Glow is a game-changer for brands looking to engage their audience in a more impactful way,” said Jay Wolff, Chief Revenue Officer at KERV Interactive. “By integrating our advanced AI and user engagement insights, and expanding our interactive capabilities from video to display ads, we are powering a more meaningful brand experience and seamless path to purchase.”

For more information about KERV Glow, please visit www.kerv.ai.

About KERV

KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.

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