Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

March 18, 2025 at 13:40 PM EDT

Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint and Microsoft Word through Microsoft 365 Copilot.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318424158/en/

“Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.”

“We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role,” said Charles Lamanna, Corporate Vice President, Business and Industry Copilot at Microsoft. “We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”

Adobe Express Agent for Microsoft 365 Copilot

Adobe is developing the Adobe Express Agent, which will allow users to easily create compelling assets directly within Microsoft 365 Copilot, PowerPoint and Word. The Adobe Express Agent will empower teams to generate stunning images through a conversational interface, without leaving the host applications. This will enable effortless creation of high-quality images for documents, presentations, whitepapers, social media posts and more—for marketers and other teams across an organization.

Adobe Marketing Agent for Microsoft 365 Copilot

With the private preview of Adobe Marketing Agent for Microsoft 365 Copilot, businesses can:

Refine audiences for targeting: Marketers can leverage the conversational interface of Microsoft 365 Copilot to access data and insights from Adobe Experience Platform, quickly unlocking operational insights and completing more complex analysis tasks—supporting the creation of audiences used for widescale personalization campaigns. Adobe Marketing Agent simplifies the audience analysis process by quickly surfacing insights in Microsoft 365 apps through Copilot.
Discover actionable insights: Marketers can prompt Adobe Marketing Agent to instantly uncover and pull meaningful insights from Adobe Customer Journey Analytics directly within Copilot. This democratizes access to a broader set of marketers and other practitioners within the organization. Adobe Marketing Agent will also enable the quick creation of campaign performance reports in Microsoft apps, such as PowerPoint and Word, driving smarter marketing decisions.
Drive cross-team collaboration: Marketers can connect to Adobe Workfront, helping them reimagine work management processes. Adobe Marketing Agent helps marketers boost operational efficiency by effortlessly summarizing projects, tasks and issues, locating essential details and project information from content in Microsoft 365 applications, such as PowerPoint, Word, or Teams, and proactively monitoring the health of team projects.

With Adobe Experience Platform Agent Orchestrator—Adobe’s offering for businesses to manage and orchestrate AI agents from Adobe, as well as across third parties—purpose-built Adobe agents will be integrated with technology from partners including Microsoft to enhance customer experience workflows and deliver better outcomes.

Powering the content supply chain

Adobe Marketing Agent for Microsoft 365 Copilot will also enable brands to optimize their content supply chain, the end-to-end process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. Through connected workflows and business processes, marketers and creatives can work seamlessly across Adobe and Microsoft solutions, without having to navigate between different applications.

Additionally, in GenStudio for Performance Marketing—a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives—Adobe today announced an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases. Asset creation for display ads is also now available for advertisements served through Microsoft Advertising.

About Adobe

Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250318424158/en/

Contacts

Public relations contact

Kevin Fu

Adobe

kfu@adobe.com

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Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

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